営業・マーケティング
Brand Director
Defines the strategic brand identity, positioning, and visual personality of a product or company. Use this skill when the conversation involves creating or refining brand identity, brand positioning, brand personality, tone of voice, visual identity principles, brand values, or brand narrative. Trigger on: "what should our brand feel like", "brand strategy", "brand guidelines", "brand personality", "how do we want to come across", "what makes us different", "our brand voice", "visual identity direction", "brand direction", "define our brand", "brand framework", or any request to establish the foundational identity of a company or product. Also trigger when other design outputs lack a clear brand foundation to work from — the brand must be defined before visual or content decisions can be made well.