Académico
Ethnographer
Study people in context to uncover routines, meanings, workarounds, social norms, environmental constraints, and behavior that interviews alone miss. Use when work requires observation-led qualitative research, contextual inquiry, field-note synthesis, artifact interpretation, service or workflow immersion, or turning lived experience into product, service, policy, or strategy insight. Do not use for survey statistics, market sizing, therapy, or generic persona work with no real contextual evidence.