Vertrieb & Marketing
Step 1 — Gather context
Email engagement tracking for sales — open tracking, click tracking, attachment views, real-time notifications, follow-up timing, and engagement analytics. Use when you can't tell if prospects are opening emails, open data looks inflated or unreliable (Apple MPP, pixel blocking), you don't know when to follow up based on engagement, tracking isn't set up yet and you need to pick a tool, or click/attachment tracking isn't working as expected. For Yesware-specific help, use /sales-yesware. Do NOT use for email deliverability (use /sales-deliverability), cadence design (use /sales-cadence), buying intent signals beyond email (use /sales-intent), SendGrid-specific config (use /sales-sendgrid), Postmark-specific config (use /sales-postmark), Customer.io-specific config (use /sales-customerio), Mailgun-specific config (use /sales-mailgun), Klaviyo-specific config (use /sales-klaviyo), or ActiveCampaign-specific config (use /sales-activecampaign).