Generate online course and coaching program promotional video prompts for Seedance 2.0 on Higgsfield. Use for course trailers, coaching ads, educational content promos, masterclass teasers, webinar promotions, or any educational product video. Triggers on course, coaching, masterclass, webinar, tutorial, education, teaching, training, class, program, academy.
Seedance 2.0 accepts multi-modal inputs and produces short-form cinematic video output. Before writing any prompt, confirm the assets available:
Image inputs — up to 9 images
@material[image1], second as @material[image2], and so onVideo inputs — up to 3 short video clips
@material[video1], @material[video2], @material[video3]Audio inputs — up to 3 audio files
@material[audio1]@material[audio2]@material[audio3]Output specs
Prompt length sweet spot: 120–250 words per generation. Too short = generic output. Too long = model ignores later instructions.
Before generating a prompt, answer these questions:
Every course promo follows one arc:
Hook (tension/curiosity) → Evidence (authority/social proof) → Transformation (the future state) → CTA (one clear next step)
The hook is the first 2 seconds of the video. It must work without sound. Design it visually before writing anything else.
| Hook Pattern | Visual Signal | Emotional Mechanism | Best For |
|---|---|---|---|
| The Knowledge Gap | Split screen: wrong way (frustrated, messy desk, error screen) vs. right way (clean, confident, results visible) | Curiosity + mild anxiety relief | Skill-based courses, coding, design, marketing |
| The Transformation Promise | Single subject, before posture vs. after posture in rapid cut — slouched scrolling phone → standing confident, phone showing income notification | Hope + aspiration | Coaching programs, fitness, business, mindset |
| The Exclusive Access | Camera slowly pushes through a half-open door into a warmly lit room with a whiteboard full of insider frameworks — the viewer is being let in | Intrigue + belonging | Masterclasses, premium memberships, inner circles |
| The Social Proof Flash | Rapid montage of 4–6 results cards or testimonial stills, each on screen for 12 frames — too fast to read fully but pattern-registers as "many people succeeded" | FOMO + credibility | Established courses with a results library |
| The Authority Reveal | Close-up of hands writing a key framework on paper or whiteboard, camera slowly pulls back to reveal the instructor's confident face | Respect + curiosity | Expert-led programs, consulting, high-ticket coaching |
| The Relatable Struggle | Single frame of a person staring at a blinking cursor, overflowing inbox, or blank spreadsheet — paused in the moment before the breakthrough | Empathy + identification | Any course solving a specific frustrating problem |
Hook construction rule: Write the hook shot description first. If you cannot describe it in one sentence that would make sense to a stranger, it is not specific enough.
Mood: Warm, expert, aspirational. Feels like a premium Netflix documentary about a genius teacher.
Core visual grammar:
When to use: High-ticket coaching (>$1,000), professional skill courses (law, finance, medicine), executive education
Input pairing: Works best with @material[image1] as an instructor headshot + @material[image2] as a bookshelf or office environment
Mood: Kinetic, modern, "I can do this." Bridges the gap between the digital learning environment and the real-world outcome.
Core visual grammar:
When to use: Online courses where the skill is digital (coding, design, social media, AI tools), SaaS tutorial content, productivity training
Input pairing: @material[video1] as screen recording of the platform + @material[image1] as student success outcome photo
Mood: Fast-paced, energetic, "there's so much value here." Creates a sense of abundance and proof of content depth.
Core visual grammar:
When to use: Webinar replay promotion, course launch week, social media ads where you want high information density, email header videos
Input pairing: Maximum inputs — fill all 9 image slots and 3 video slots; the montage needs variety to work
Lighting is the single biggest variable Seedance 2.0 responds to for "feel." Always specify it explicitly.
Lighting: soft box key light at 45 degrees camera left, white fill card camera right,
practical lamp in background slightly overexposed for warmth, no harsh shadows,
color temperature 4800K, slight warm gel on key
Effect: Professional, trustworthy, accessible. Works at all price points. Avoid for: Luxury/high-ticket programs (too approachable, not exclusive enough)
Lighting: single hard key light from above-left casting strong facial shadow,
deep background with single warm practical source (lamp or candle),
color temperature 3200K on key, 2700K on background practical,
subtle blue-teal rim light from camera-right for dimension
Effect: Authority, depth, seriousness. The viewer senses this person knows things others don't. Best for: High-ticket coaching, leadership programs, financial education, legal/professional training
Lighting: large window-light simulation (soft, directional, slightly cool at 5500K),
warm practical sources scattered in background (3000K),
no visible shadows — diffused and even — feels like a well-lit creative studio,
slight fill from a white V-flat to open up shadows
Effect: Friendly, creative, hands-on. Like learning in a bright studio with your favorite teacher. Best for: Creative courses (design, photography, writing), DIY/craft education, wellness coaching, community-driven programs
Sound is specified in the prompt but rendered by Seedance 2.0 based on audio inputs and description. Always specify three layers.
Track A — "The Climb"
Music: orchestral build starting with solo piano, strings entering at 4 seconds,
full ensemble at 8 seconds, tempo 72 BPM, key of D major, no percussion until 10 seconds,
emotional tone: hopeful determination
Use for: transformation story arcs, before/after reveals, coaching program main promos
Track B — "Momentum"
Music: modern cinematic electronic, four-on-the-floor kick at 120 BPM starting immediately,
pulsing bass, bright synthesizer lead entering at 3 seconds,
emotional tone: confidence, forward motion, unstoppable
Use for: skill-based courses, launch week urgency content, social media ads
Track C — "Deep Work"
Music: minimal lo-fi piano, 80 BPM, subtle vinyl texture, no melody — just rhythm and texture,
single bass note pads underneath, emotional tone: focused calm, intellectual depth
Use for: webinar promotions, educational content trailers, long-form course previews
When including voiceover narration (via @material[audio1] or prompted):
Voiceover: [gender/tone descriptor] voice, warm and direct, speaking at 140 words per minute,
no music during voiceover — underscore only (music at -18dB),
voice enters at [timestamp], one breath between each key statement,
tone is [choose: authoritative / conversational / conspiratorial / celebratory]
Use case: Instagram/TikTok ad for a $1,997 business coaching program. Instructor has provided one headshot and one student result screenshot.
Assets: @material[image1] = instructor headshot, @material[image2] = student result screenshot (revenue dashboard), @material[audio1] = music track
Seedance 2.0 prompt — 15 seconds, 9:16 vertical, cinematic coaching ad
HOOK [0:00–0:02]
Extreme close-up of hands typing urgently on a laptop keyboard, shallow depth of field,
warm amber ambient light from off-screen right, color grade: desaturated teal shadows
with warm highlights. No text. Camera static. Sound: only keyboard clicks.
TENSION [0:02–0:05]
Cut to medium shot of a person (gender-neutral, 25–35 years old) sitting back from
laptop, arms crossed, looking at screen with quiet frustration. Natural window light
from left, golden hour color temperature 3800K. Slow push-in on face. Text overlay
appears at 0:04: "You already know more than you think." — white serif type,
center-bottom third, fade in 12 frames.
Sound: music enters — orchestral piano, 72 BPM, hopeful minor key resolving to major.
EVIDENCE [0:05–0:09]
Cut to @material[image1] — instructor headshot — treated with Moody Expert lighting
preset overlaid in post: hard key light simulation, deep warm background, blue-teal
rim light added. Camera slowly pushes in to face over 3 seconds.
Text overlay at 0:06: "Over 2,400 students. One system." — bold geometric sans,
upper-left third, white on dark semi-transparent bar.
Sound: strings enter under piano, volume builds 20%.
TRANSFORMATION [0:09–0:13]
Cut to @material[image2] — student result screenshot — camera starts tight on the
revenue number, slowly pulls back to reveal full dashboard. Color grade: high-contrast,
slightly warm, bright highlights on the key metric.
Text overlay at 0:10: "This was Week 6." — italic serif, lower-right third, white, appears
via upward wipe in 8 frames.
Text overlay at 0:12: "Your Week 6 is already waiting." — same treatment, replaces
previous line via dissolve.
Sound: full ensemble enters, tempo lifts slightly, emotional tone peaks.
CTA [0:13–0:15]
Cut to black. Single line of text builds character-by-character at center frame:
"Enrollment opens [DATE]" — then held for 1 second.
Final frame: logo or program name fades in below.
Sound: music resolves to single sustained string chord, fade to silence.
Use case: YouTube pre-roll ad and webinar registration page header for a free masterclass on content marketing. No instructor video available — using still images only.
Assets: @material[image1] = instructor speaking at event (wide shot), @material[image2] = whiteboard with framework diagram, @material[image3] = audience of attentive people, @material[audio1] = voiceover clip
Seedance 2.0 prompt — 12 seconds, 16:9 horizontal, masterclass registration teaser
HOOK [0:00–0:02]
@material[image2] — whiteboard framework diagram — camera starts tightly framed on
a single circled word in the center of the diagram, slowly pulls back to reveal the
full framework. Academy Clean lighting preset. Color grade: clean, bright, slightly
warm. No text overlay. No music. Only ambient room tone.
The viewer should feel: "I want to see what that whole framework says."
EXCLUSIVE ACCESS [0:02–0:05]
Slow dissolve to @material[image1] — instructor speaking at event — camera pushes
in slowly on instructor's face from the wide shot, using digital pan-and-scan.
Warm Workshop lighting treatment: window light simulation, bright and open.
Text overlay at 0:03: "The 3-part content system that generated" — white sans-serif,
lower-third, left-aligned, appears via fast fade.
Text overlay at 0:04: "4.2M organic views in 90 days." — same style, line 2, appears
0.5 seconds after line 1.
Sound: @material[audio1] voiceover begins — instructor voice, direct and warm,
speaking the same lines as the text overlay. Music underscore at -18dB, lo-fi texture,
80 BPM. Voiceover sits clearly above music.
SOCIAL PROOF [0:05–0:09]
Cut to @material[image3] — audience image — camera static, wide shot held.
Warm ambient grade. Slight slow-motion treatment (80% speed).
Text overlay at 0:06, upper-center: "Free Masterclass — Watch Now" — bold white type
inside a semi-transparent dark rounded rectangle, 14px corner radius.
Subtitle text at 0:07, just below: "47 minutes. Zero fluff. Actual strategy." — smaller,
italic, same white, appears via upward slide.
Sound: music volume rises slightly, voiceover says: "In this free masterclass, I'm going
to show you exactly how we did it — and how you can repeat it."
CTA [0:09–0:12]
Hard cut to clean white or brand-color background. Program name in large bold type,
center frame. Below it: URL or "Register Free" button treatment (static graphic).
Camera static. Text animation: program name scales up from 90% to 100% in 8 frames.
Sound: music fades out over 2 seconds. Final 0.5 seconds: silence before cut.
Use case: Instagram feed and Facebook ad carousel opener for a $497 Notion productivity course. Multiple assets available.
Assets: @material[image1] = course dashboard screenshot, @material[image2] = student desk setup (aesthetic), @material[image3] = before/after Notion workspace, @material[image4] = instructor portrait (casual), @material[image5] = results testimonial card, @material[video1] = 6-second screen recording of Notion template, @material[audio1] = upbeat electronic music
Seedance 2.0 prompt — 10 seconds, 1:1 square, knowledge montage social ad
OVERALL TREATMENT
Color grade consistent across all clips: warm film LUT — lifted blacks, slightly orange
midtones, teal-green shadows, bright whites. High energy. Every cut lands on a music beat.
@material[audio1] — music starts at frame 1, full volume. No voiceover.
BEAT 1 [0:00–0:01]
@material[image2] — student desk setup — camera static, wide.
Text overlay center-top: "Still living in chaos?" — white bold sans, fast fade in at 0:00,
out at 0:01. The word "chaos" is 20% larger than the rest.
BEAT 2 [0:01–0:02]
@material[image3] — before/after Notion — camera starts on the "before" (messy) side,
fast pan right to land on "after" (clean and structured). Duration: 1 second.
No text overlay. Let the visual contrast speak.
BEAT 3 [0:02–0:04]
@material[video1] — screen recording of Notion template — play at 1.5x speed.
Camera motion: subtle zoom-in on the most impressive section of the template.
Text overlay at 0:02, left-aligned lower third: "The exact system →" — white arrow
included, type appears character by character at 60 chars/second.
BEAT 4 [0:04–0:05]
@material[image1] — course dashboard — static shot.
Text overlay center: rapid counter animation — "47 lessons" counts up from 0 in 0.5s,
then holds for 0.5s. White bold numerals, large scale (40% of frame height for number).
BEAT 5 [0:05–0:07]
@material[image5] — testimonial card — push-in from 95% to 100% scale over 2 seconds.
Text overlay below card: "Real student. Real week 2." — small italic caption, white.
BEAT 6 [0:07–0:09]
@material[image4] — instructor portrait — camera slow push-in, Academy Clean lighting
treatment. Text overlay: instructor first name only, large, upper-third, white.
Below name, smaller: "Notion Consultant · 6 years" — appears 0.5s after name.
BEAT 7 [0:09–0:10]
Hard cut to brand color background (specify hex). Single CTA text: "Grab the system."
Text scales from 80% to 105% (slight overshoot spring animation) and holds.
URL or handle appears 0.3s after headline. Music: final beat lands on cut to CTA,
then one-frame drum hit, then sustained pad to end.
Use case: Instagram Stories countdown ad for a live webinar happening in 48 hours. Minimal assets — one image and music only.
Assets: @material[image1] = instructor lifestyle photo (casual, confident), @material[audio1] = tense electronic music with building energy
Seedance 2.0 prompt — 8 seconds, 9:16 vertical, webinar urgency story ad
HOOK [0:00–0:02]
@material[image1] treated with digital split-leak effect: sharp vertical light streak
across center of frame, as if the image is "loading in." Warm Moody Expert grade —
hard directional light, deep background, teal rim light.
Text overlay at 0:00: "48 hours." — single phrase, massive type (50% frame width),
center frame, white, no animation — hard cut on with the image.
Sound: @material[audio1] music enters — tense, pulsing, electronic, 120 BPM,
no melody yet — just rhythm and tension.
BRIDGE [0:02–0:05]
Camera slow push-in on instructor face. Same grade.
Text sequence (each line replaces previous via hard cut timed to music beat):