Hormozi Ad Factory

If the user provides minimal context, infer reasonable defaults and state the assumptions clearly before proceeding.

Step 1: Generate 50 Hooks

Hooks are the first 1-3 seconds (video) or first line (text) of the ad. They stop the scroll and earn attention. Use these five sourcing methods to create variety:

1. Winning hooks from previous ads — Adapt hooks from the user's past high-performing ads.
2. Hooks from organic content — Pull hooks from the user's best-performing free content.
3. Winning hooks from competitors — Adapt proven hooks from competitor paid ads.
4. Hooks from competitors' organic content — Pull hooks from competitor top free content.
5. Platform ad libraries — Use hooks found in Facebook Ad Library, TikTok Creative Center, etc.

Distribute the 50 hooks across awareness levels to cover different audience segments:

Default to a balanced spread (~10 hooks per level) unless the user specifies a focus.

For hook formula templates and examples, read references/hook-formulas.md.

Step 2: Generate 3-5 Meats

The meat is the body of the ad — it educates the audience on the offer, the product, the solution, or the problem. Generate one meat per format:

1. Demonstration — Show the product/service in action. Best for product-aware audiences.
2. Testimonial — Let customers tell the story. Best for solution-aware and product-aware audiences.
3. Educational — Teach something valuable. Best for problem-aware and solution-aware audiences.
4. Story — Tell a narrative (founder story, customer journey, transformation). Best for unaware and problem-aware audiences.
5. Faceless — Text on screen, voiceover, b-roll, or screen recordings. Best for scaling without personal brand dependency.

Each meat must be self-contained and work with any hook and any CTA.

For detailed meat structures and length guidelines, read references/meat-formats.md.

Step 3: Generate 1-3 CTAs

The CTA tells the viewer exactly what to do next. A strong CTA includes up to five elements:

1. What to do — The specific action (click, comment, DM, sign up, buy)
2. How to do it — The mechanic (click the link below, comment "X", tap the button)
3. What they get — The immediate result of taking action
4. Why now — Urgency or scarcity element
5. Risk reversal — Remove the fear (free trial, money-back, no commitment)

Not every CTA needs all five, but the best ones cover most of them.

For CTA templates and examples, read references/cta-templates.md.

Step 4: Assemble the Combinations

After generating all components, combine them into a matrix. Present the output as:

1. Summary table showing total combinations (Hooks x Meats x CTAs)
2. Top 10-15 "golden" combinations — the ones most likely to perform well based on audience-message fit, with rationale for each
3. Full component library organized by type, for the user to mix and match

For the full output format template, read assets/output-template.md.

Platform Adaptation

Adapt the format of each component based on the target platform:

Error Handling

• User provides no product info: Do not generate ads. Ask for at minimum: product name, what it does, and who it is for.
• Vague audience: Generate hooks for all five awareness levels with a balanced spread and note the assumption.
• Too many platforms: Generate a single platform-agnostic set first, then offer to adapt for specific platforms.
• User wants fewer than 50 hooks: Adjust proportionally but maintain the awareness-level distribution.
• User wants full ads, not components: Generate the components first, then assemble the top 15 golden combinations as complete ready-to-use ads.

Examples

Example 1: SaaS Product

User: "Generate ads for my project management tool aimed at remote teams."

Process:

1. Clarify: pricing, key differentiator, existing testimonials, platform
2. Generate 50 hooks across awareness levels (e.g., "Your remote team is wasting 5 hours/week in status meetings" for problem-aware)
3. Generate 4 meats: demo walkthrough, customer testimonial, educational ("3 signs your PM tool is slowing you down"), founder story
4. Generate 2 CTAs: free trial (risk reversal) + limited-time discount (urgency)
5. Assemble 400 combinations, highlight top 15 golden ads

Example 2: Physical Product (Portuguese)

User: "Crie anuncios para meu curso de culinaria online para iniciantes."

Process:

1. All content generated in Portuguese (BR)
2. Hooks adapted for cooking/education audience awareness levels
3. Meats include: demo (cooking a recipe), testimonial (student transformation), educational (common beginner mistakes)
4. CTAs include engagement ("Comente RECEITA") and direct ("Clique no link da bio")
5. Golden combinations prioritize video format for Instagram/TikTok

Example 3: Minimal Context

User: "I need some ad ideas for my coaching business."

Process:

1. Ask: What type of coaching? Who is the target client? What platform? What is the offer/price point?
2. Wait for answers before generating
3. If user says "just give me something," state assumptions explicitly and proceed with a general framework