SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
Reference these guidelines when:
Optimizing content to rank well in traditional search results (Google, Bing).
Optimizing content to be selected as authoritative answers by AI systems.
Google's framework for evaluating content quality.
Start with the one resource that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See resources/ for detailed guidance:
resources/eeat-principles.md — EEAT implementation and author schemaresources/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)resources/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)resources/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)