Micro Course

Brief Template

## Micro-Course Brief

**Skill:** [Specific skill]
**Learner:** [Who they are, what they know]
**Time:** 15 minutes total
**Format:** Text-based with screenshots
**Purpose:** Lead magnet to grow email list
**Outcome:** Learner can [specific action] immediately after completing

GATE: Confirm the brief before proceeding.

Phase 2: Structure

Micro-Course Architecture

Every micro-course follows this 4-part structure:

1. HOOK (10% of time) — Why this skill matters right now
2. TEACH (40% of time) — The core concept or framework
3. APPLY (40% of time) — Guided exercise the learner does immediately
4. BRIDGE (10% of time) — What to do next, link to deeper resource

Module Breakdown

For a 15-minute micro-course:

Module 1: The Problem (1.5 min)
- One specific pain point the learner recognizes instantly

Module 2: The Method (6 min)
- 3-5 steps or one framework
- One example showing the method in action

Module 3: Your Turn (6 min)
- Guided exercise with a template or fill-in-the-blank
- Learner produces a tangible output

Module 4: Next Steps (1.5 min)
- Quick recap of what they learned
- One immediate action item
- Bridge to your paid offer or deeper content

GATE: Present the module breakdown for approval.

Phase 3: Write

Build the complete micro-course content for each module.

Writing Rules

• One concept per module — if you need a sub-heading, you are covering too much
• Short paragraphs — 2-3 sentences max
• Action verbs — "Open your spreadsheet" not "You might want to consider opening..."
• Concrete examples — every concept needs one real example, not a hypothetical
• Exercise instructions — step-by-step, numbered, impossible to misinterpret

Exercise Design

The application exercise is the most important part. Follow these rules:

• Learner must produce something tangible (a draft, a list, a template filled in)
• Provide a template, worksheet, or fill-in structure
• Include a "done" example so they know what good looks like
• Time-box the exercise ("spend 5 minutes on this, not 50")

Content Per Module

## Module [N]: [Title]
**Time:** [X minutes]
**Objective:** [What they learn or do]

[Content: 100-300 words depending on module]

**Key takeaway:** [One sentence summary]

Phase 4: Polish

1. Completion Experience

Design what happens when they finish:

• Congratulations message with specific praise for what they built
• Recap of the one skill they now have
• CTA to the next step (share their result, join a community, buy the full course)

2. Delivery Checklist

## Micro-Course Delivery Checklist
- [ ] Total time is under 30 minutes (ideally 10-20)
- [ ] Each module has one clear objective
- [ ] Application exercise produces a tangible output
- [ ] Template or worksheet is included
- [ ] "Done" example is provided for the exercise
- [ ] Bridge section connects to next offer or action
- [ ] No jargon — a beginner can follow every step

3. Lead Magnet Optimization (if applicable)

• Title follows the formula: "How to [Result] in [Time]"
• Landing page headline matches the course title exactly
• Email opt-in delivers the course immediately (no delays)
• Follow-up sequence: thank you → check-in at day 3 → pitch deeper offer at day 5

Example 1: "Write Your First Email Welcome Sequence in 15 Minutes"

Module 1: Why Your Welcome Email Matters (1.5 min)
Module 2: The 3-Email Welcome Formula (6 min)
  - Email 1: Deliver the thing + set expectations
  - Email 2: Share your story + build trust
  - Email 3: Present your best offer
Module 3: Write Your 3 Emails (6 min) — fill-in template provided
Module 4: Hit Send This Week (1.5 min) — schedule in your ESP

Example 2: "Price Your Service in 10 Minutes"

Module 1: Why Most Freelancers Underprice (1 min)
Module 2: The Cost-Plus-Value Formula (4 min)
Module 3: Calculate Your Price Now (4 min) — spreadsheet template
Module 4: Announce Your New Rate (1 min)

Anti-Patterns

• Cramming a full course into 30 minutes — micro means one skill, not a survey of ten topics. Cut ruthlessly.
• All teaching, no application — if there is no exercise, it is a blog post, not a course.
• Vague exercises — "Now try this on your own" fails. Provide a template and example.
• No bridge to next step — a micro-course without a CTA wastes a warm audience.
• Over-produced delivery — a micro-course does not need Hollywood production. Clean text or a simple screencast works.
• Teaching prerequisites — if you need to explain background concepts, your scope is too wide. Narrow the skill.

Recovery

• Skill too broad: Ask "What is the smallest useful piece of this skill?" Narrow until it fits in 15 minutes.
• User wants 60+ minutes: This is a full course, not a micro-course. Redirect to course creation or break into 3-4 micro-courses.
• No obvious exercise: Ask what the learner should be able to DO. Build the exercise around that action, then teach backward from it.
• User unsure of purpose: Default to lead magnet. It is the most common and highest-ROI use of a micro-course.