5-minute SEO sanity check for GTSE pages before publishing or quick diagnostics.
Fast pre-publish SEO checklist for any GTSE page. This is a 5-minute sanity check, not a comprehensive audit.
For deep SEO audits, use: Ecommerce SEO Audit
| Input | Required | Description |
|---|---|---|
url | ✅ | Page URL to check |
primary_keyword |
| Optional |
| Target keyword to verify |
| Check | Criteria | GTSE Standard |
|---|---|---|
| Length | Under 60 characters | Aim for 50-55 |
| Keyword | Primary keyword present | First 40 chars ideal |
| Branding | Ends with brand | " |
| Uniqueness | Different from other pages | No duplicates |
GTSE Title Examples:
✅ Good: "Heavy Duty Cable Ties 300mm - Black Nylon | GTSE"
✅ Good: "PPE Buying Guide for Construction Sites | GTSE"
❌ Bad: "Cable Ties | GTSE Trade Supplies UK" (too generic)
❌ Bad: "Buy the Best Heavy Duty Industrial Grade Cable Ties..." (too long)
| Check | Criteria |
|---|---|
| Length | 120-155 characters |
| Call-to-action | Includes action word |
| Value prop | States benefit |
| Keyword | Contains target keyword naturally |
GTSE Meta Description Examples:
✅ Good: "Shop heavy duty cable ties at trade prices. 300mm black nylon with 54kg tensile strength. Next-day UK delivery. Order now."
❌ Bad: "Cable ties for sale. Buy cable ties online at GTSE."
| Check | Criteria |
|---|---|
| Count | Exactly ONE H1 per page |
| Content | Matches page intent |
| Keyword | Contains primary keyword |
| Format | Clear, not stuffed |
Quick Test: Does the H1 answer "What is this page about?"
| Check | Criteria |
|---|---|
| Alt text | All images have descriptive alt |
| Relevance | Alt describes image, not keyword spam |
| File names | Descriptive (not IMG_001.jpg) |
| Size | Under 200KB for most images |
GTSE Image Alt Examples:
✅ Good: "Black nylon cable ties 300mm pack of 100"
✅ Good: "Worker installing cable ties on electrical conduit"
❌ Bad: "cable ties buy cable ties cheap cable ties UK"
❌ Bad: "image1"
| Check | Criteria |
|---|---|
| Related products | 2-5 product links on content pages |
| Related content | 1-3 links to relevant guides/categories |
| Broken links | No 404s |
| Anchor text | Descriptive, not "click here" |
GTSE Linking Rules:
Step 1: Open page and view source (Ctrl+U)
Step 2: Find <title> tag - check length and keyword
Step 3: Find <meta name="description"> - check content
Step 4: Search for <h1> - verify only one exists
Step 5: Search for <img> tags - spot check alt attributes
Step 6: Click 3-5 internal links - verify they work
## Quick SEO Check: [URL]
**Date:** [Date]
**Keyword:** [Target keyword]
### Results
| Check | Status | Notes |
|-------|--------|-------|
| Title | ✅/❌ | [Details] |
| Meta Description | ✅/❌ | [Details] |
| H1 | ✅/❌ | [Details] |
| Images | ✅/❌ | [Details] |
| Internal Links | ✅/❌ | [Details] |
### Quick Fixes Needed
1. [Fix 1]
2. [Fix 2]
### Overall: PASS / NEEDS FIXES
| Issue | How to Spot | Fix |
|---|---|---|
| Duplicate titles | Multiple products same title | Add size/variant to title |
| Missing meta | Shows page content snippet in Google | Write custom description |
| Multiple H1s | Template issue | Fix theme template |
| Generic alt text | "product image" | Add product name + variant |
| Orphan pages | No internal links in | Add links from related pages |