Step 1 — Gather context

If the user's prompt already provides most of this context, skip directly to the relevant step.

Step 2 — Route or answer directly

If the user's question maps to another skill, route them:

• Web/display retargeting (not in-app) → "This is a web retargeting question — run: /sales-retargeting {your question}"
• B2B account-based advertising → "This is a B2B ad question — run: /sales-b2b-advertising {your question}"
• AdRoll display/social retargeting → "This is an AdRoll question — run: /sales-adroll {your question}"
• Remerge in-app retargeting DSP → "This is a Remerge question — run: /sales-remerge {your question}"
• Push notification re-engagement → "This is a push notification question — run: /sales-push-notification {your question}"
• Influencer marketing strategy (not Zoomd-specific CGC) → "This is an influencer marketing question — run: /sales-influencer-marketing {your question}"

Otherwise, answer directly using the platform reference.

Step 3 — Zoomd platform reference

Read references/platform-guide.md for the full platform reference — modules, pricing model, Albert.ai, DSP details, CGC workflow, integrations, and MMP setup.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

Evaluating Zoomd

1. Define goals — target CPI, ROAS threshold, geographic markets, vertical
2. Compare self-serve vs managed — Zoomd offers both; self-serve DSP gives control, managed service adds Zoomd's optimization layer
3. Request a pilot — 30-60 day test with clear KPIs across 2-3 channels
4. Verify MMP integration — confirm AppsFlyer/Adjust/Branch postbacks before launch
5. Evaluate Albert.ai fit — best for multi-channel campaigns where budget allocation is complex

Optimizing running campaigns

1. Check creative performance — Zoomd's CGC can provide fresh creatives; test against existing assets
2. Review channel mix — use the unified dashboard to shift budget to highest-ROAS channels
3. Leverage Albert.ai — let AI handle cross-channel budget allocation; intervene only on strategy
4. Monitor fraud signals — Zoomd's vetted exchange safelist reduces but doesn't eliminate fraud; cross-check MMP fraud reports

If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research — review these, especially items about pricing and service model that may be outdated.

1. No public API — unlike self-serve DSPs (Remerge, Liftoff), Zoomd doesn't expose a public API. Reporting and optimization go through their dashboard and account team.

2. Pricing is opaque — performance-based (CPM/CPC/CPI/CPO/CPE) but full cost structure isn't transparent. Ask for detailed breakdowns alongside performance metrics.

3. Albert.ai is a separate product — acquired in 2022. It optimizes across Google, Meta, TikTok, YouTube, DV360, Bing — but it's focused on paid social/search, not the DSP inventory.

4. MMP integration is critical — without proper AppsFlyer/Adjust/Branch/Kochava setup, attribution will be unreliable. Verify postback configuration before campaign launch.

5. iOS SKAN limitations — only 20-35% of iOS users opt in to tracking. This limits iOS targeting precision for any mobile UA platform, not just Zoomd.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Related skills

• /sales-adwake — Adwake platform help — managed mobile app UA and in-app retargeting by Entravision
• /sales-remerge — Remerge platform help — self-serve in-app retargeting DSP with incrementality measurement
• /sales-retargeting — Retargeting strategy across all platforms (web + app) — audience segmentation, creative, attribution
• /sales-influencer-marketing — Influencer marketing strategy — creator discovery, campaign management, ROI measurement
• /sales-b2b-advertising — Account-based B2B advertising — ABM ads, display, LinkedIn Ads
• /sales-push-notification — Push notification strategy — alternative re-engagement channel for mobile apps
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skills sales-do

Examples

Example 1: Evaluating Zoomd for a gaming app launch

User says: "I'm launching a mobile game and need to scale installs fast across multiple channels. Should I use Zoomd?" Skill does: Explains Zoomd's multi-channel UA across 600+ sources via unified dashboard. Compares with single-channel alternatives (running Meta + Google separately). Recommends requesting a pilot with clear CPI targets and gaming-vertical benchmarks. Result: User has a decision framework for Zoomd vs managing UA channels independently.

Example 2: Albert.ai not hitting ROAS targets

User says: "I set up Albert.ai for our e-commerce app campaigns but ROAS is below target after two weeks. What should I check?" Skill does: Explains Albert.ai's learning period, checks if sufficient event data is flowing, reviews channel allocation, and suggests adjusting optimization goals. Recommends letting Albert run for 30+ days before manual intervention. Result: User understands Albert.ai's optimization cycle and what to monitor.

Example 3: Comparing Zoomd DSP with alternatives

User says: "We're choosing between Zoomd, Remerge, and Liftoff for our fintech app. How do they compare?" Skill does: Compares based on UA vs retargeting focus (Zoomd: full UA + DSP + CGC, Remerge: retargeting-only DSP, Liftoff: UA + retargeting DSP). Notes Zoomd's managed + self-serve options, Albert.ai AI layer, and CGC content production as differentiators. Result: User has a comparison with trade-offs for their fintech vertical.

Troubleshooting

CPI is higher than expected across channels

Symptom: App install costs are above target despite multi-channel optimization Cause: Creative fatigue, broad targeting, wrong geo mix, or competitive vertical timing Solution: Request CGC content refresh for new creatives. Use the unified dashboard to identify which channels/geos are underperforming. Shift budget toward lower-CPI markets (LATAM, SEA) if quality allows. Compare against industry benchmarks.

Attribution discrepancies between Zoomd and MMP

Symptom: Zoomd dashboard numbers don't match AppsFlyer/Adjust data Cause: MMP postback misconfiguration, attribution window mismatch, or multi-touch attribution differences Solution: Verify MMP integration is active with correct postback events. Align attribution windows. Use MMP as single source of truth across all ad partners.

Albert.ai budget allocation seems wrong

Symptom: Albert.ai is allocating budget heavily to one channel while ignoring others Cause: Insufficient event data on underperforming channels, or the AI correctly identified one channel as highest-ROAS Solution: Check if all channels have sufficient conversion events for Albert to learn (typically 50+ events per week). Review if the optimization goal matches your intent (ROAS vs volume). Give Albert 30+ days before overriding its allocations.