Cold Email Personalization

Core Principles

• Targeting > Messaging: Good targeting with bad messaging wastes qualified prospects.
• Two Paths to Personalization: Custom Signal Research (Path A) vs. Whole Offer Strategy (Path B).
• The "Specifically" Line: "Specifically, it looks like you're trying to sell to {{customer_type}}..."

Templates

• Research Playbook: How to find custom signals.
• Variable Schema: Standard variables to capture.
• Email Structure: Subject lines, body copy, and "punchiness".
• Campaign Types: Custom Signal, Creative Ideas, Whole Offer, Fallback.
• Creative Ideas: Generating credible ideas for prospects.
• Follow-Up Strategy: Sequence logic and value rotation.
• ICP & Objection Mapping: Role-playing the skeptical prospect.
• QA Checklist: Pre-send verification.
• Scoring Rubric: 0-100 quality score.
• Examples: Real campaign examples.

Tips

• Role-Play First: Always complete the ICP & Objection Mapping before writing.
• Strict QA: Use the QA Checklist to ensure every email meets the 3:1 recipient:sender ratio.
• Fresh Signals: Only use signals from the last 90 days.
• Don't Hallucinate: If you can't verify a fact, don't use it.