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技能档案

Proposal Writing

Use when writing sales proposals, structuring pricing presentations, or articulating value propositions

kienbui19950 星标2026年4月7日

职业
分类

销售与营销

技能内容

When to Use

When a prospect has expressed interest and needs a formal proposal to make a purchase decision.

Core Jobs

1. Before Writing

Confirm you have:

Their specific pain points (from discovery)
Their success metrics (what does good look like for them?)
Budget range (don't propose blindly)
Decision timeline and process
The right audience (who will read this?)

If any of these are missing — go back and find out before writing.

2. Proposal Structure

Executive Summary (1 page): their situation, recommended solution, expected outcomes

相关技能

快速安装

Proposal Writing

npx skillvault add kienbui1995/kienbui1995-magic-powers-skills-proposal-writing-skill-md

下载 Skill 打开源码仓库

作者: kienbui1995
星标: 0
更新时间: 2026年4月7日
职业

本页内容

01When to Use 02

Understanding Your Challenge (1/2 page): show you listened, demonstrate understanding of their context

Proposed Solution (1–2 pages): tailored recommendation with implementation approach

Investment: clear pricing options, what's included/excluded, payment terms

Why Us (1/2 page): relevant customer proof for their context

Next Steps: what happens when they say yes, proposed start date

3. Quantify Value

Every proposal should answer: "What's the ROI?"

Cost of their current problem (quantified by them in discovery)
Expected improvement your solution delivers
Simple math: "Based on your numbers, this represents $Xk in annual savings"

4. Pricing Presentation

Present 2–3 options (anchoring — middle option is usually chosen)
Name the options, not just tier 1/2/3 ("Starter / Growth / Scale")
Include a recommended option based on their needs

Key Outputs

Tailored proposal document
ROI calculation
Pricing options table
Follow-up email template

Anti-Patterns

Generic proposals that could be for any company
Proposing before understanding budget
Leading with features instead of outcomes
No next steps — proposal disappears into a void

Core Jobs

031. Before Writing

042. Proposal Structure

053. Quantify Value

064. Pricing Presentation

08Anti-Patterns

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Proposal Writing | Skills Pool