Cta Generator

3. Generate CTA Options

For each viable incentive, create CTA copy using patterns from references/cta-formulas.md.

Output format for each option:

## Option N: [Incentive Type]

**Lead magnet**: [What they receive]

**Effort to create**: Low / Medium / High

**Content changes needed**: [None / Strip section X / Add placeholder]

**CTA Copy**:
{{< subscribe
  headline="[Headline]"
  description="[Description]"
  campaign="[post-slug]"
  lead_magnet="[descriptive-id]"
  button="[Button text]"
>}}

**Placement**: [Mid-post after section X / End of post / Both]

4. Recommend Content Restructuring (if applicable)

If stripping content would create a strong incentive:

1. Identify the section to remove
2. Explain what remains valuable in the post
3. Suggest the exact cut point
4. Provide before/after structure

Rule: The post must remain standalone valuable. Stripping creates "bonus" not "ransom."

Subscribe Shortcode Reference

{{< subscribe
  headline="Get the Checklist"
  description="12 steps for migration"
  campaign="my-campaign"
  lead_magnet="my-checklist"
  button="Get it"
>}}

Parameters:

• headline: CTA headline (short, value-focused)
• description: What they get + why it's useful (1-2 sentences)
• campaign: UTM campaign value, typically post slug
• lead_magnet: Beehiiv custom field for segmentation (kebab-case)
• button: Button text (default: "Subscribe")

Quality Checklist

Before finalizing recommendations:

• Incentive matches post type (see incentive-patterns.md)
• Headline is specific, not generic
• Description mentions format and scope
• lead_magnet ID is descriptive and unique
• Post remains valuable if content is stripped
• Aligns with "The Stuck Senior" persona