Escalate To Ceo

When to escalate

• The campaign requires a direction that contradicts or significantly extends the company goal
• Budget will be exceeded to complete the work as briefed
• A brand decision would change the company's positioning in the market
• A blocker cannot be resolved within the creative team

Never escalate for

• Creative disagreements between agents (resolve with brand-review)
• Minor scope expansions within existing budget
• Platform or format decisions (CD authority)

Output format

Comment on the CD's parent issue with @mention to CEO:

@CEO — escalation required on [project name]

**Situation**
[2-3 sentences describing where the project is and what decision point has been reached]

**The decision needed**
[One specific question or decision. Not a list of concerns — one clear ask.]

**Context**
[What has been done so far. What the creative team has tried. What the brief says.]

**Options considered**
1. [Option A]: [description] — [consequence]
2. [Option B]: [description] — [consequence]
3. [Recommended]: [which option CD recommends and why]

**Impact if not resolved**
[What is blocked. Which agents are waiting. What the cost of delay is.]

**What I need from you**
[One-sentence ask: a decision, a budget increase, a strategic clarification]