Crisis Response

/dm:crisis-response

Purpose

Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.

Input Required

The user must provide (or will be prompted for):

• What happened: Description of the crisis or incident
• When it started: Timeline of events so far
• Current exposure: How widely known is it (internal only, social media, press coverage)
• Stakeholders affected: Customers, employees, investors, partners, public
• Actions taken so far: Any statements, fixes, or responses already issued
• Spokesperson: Who will speak for the brand

Process

1. : Read for the active slug, then load . Apply brand voice, compliance rules for target markets (), and industry context. at — if present, load restrictions and relevant category files. Check for custom templates at . Check for agency SOPs at . If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.