Frameworks, strategies, and templates for planning and executing marketing campaigns. Use this skill for market research, crafting messages, segmentation, and analyzing results.
This skill provides marketing frameworks, analysis techniques, and creative guidance to help you plan, execute, and evaluate campaigns.
import pandas as pd
import matplotlib.pyplot as plt
# Load campaign data
df = pd.read_csv('campaign_results.csv')
# Calculate conversion rate
df['conversion_rate'] = df['conversions'] / df['clicks']
# Plot conversion rate by channel
df.groupby('channel')['conversion_rate'].mean().plot(kind='bar')
plt.xlabel('Channel')
plt.ylabel('Conversion Rate')
plt.title('Average Conversion Rate by Channel')
plt.show()
Use this code to analyze marketing performance and identify high-performing channels.