Run a structured post-workshop debrief using Taki Moore's Experiment Debrief framework. Captures metrics, identifies lessons, updates hard-won-lessons.md, and seeds the next workshop plan. Run after the workshop is complete with attendance and sales data in hand.
Run a structured debrief after every workshop. Captures what happened, extracts lessons, updates the system so the next workshop is better.
Framework source: references/taki-frameworks.md (Experiment Debrief)
Lessons file: references/hard-won-lessons.md (updated by this skill)
| Input | Source | Example |
|---|---|---|
| Workshop name | User-provided | "The Marketing Automation Intensive" |
| Workshop date | User-provided | May 2, 2025 |
| Original playbook | Output from /workshop | Or the saved playbook file |
| Attendance data | User-provided | Registered: 45, Showed: 32, Stayed to end: 28 |
| Sales data | User-provided | Offers made: 28, Sales: 8, Revenue: $15,992 |
| Team observations | User-provided or from Slack | What each team noticed |
| Participant feedback | User-provided | Testimonials, complaints, survey results |
| Ad performance | Optional, from ad platforms | CPR, ROAS, CTR by ad set |
| Email performance | Optional | Open rates, click rates per sequence |
Complete the 5-part debrief:
| Element | Answer |
|---|---|
| Problem -- What were we trying to solve? | [From original Campaign Goldmine PROBLEM pillar] |
| Hypothesis -- What did we expect? | [Registration target, show-up target, sales target] |
| Test -- What did we actually do? | [Summary of what was executed vs planned] |
| Results -- What happened? | [Actual numbers vs targets] |
| Lessons -- What did we learn? | [3-5 key takeaways] |
Score every stage of the funnel. Use traffic-light status (Green = hit target, Amber = within 20%, Red = missed by >20%).
| Metric | Target | Actual | % | Status |
|---|---|---|---|---|
| Lead magnet downloads | ___ | ___ | ___% | G/A/R |
| Landing page visitors | ___ | ___ | ___% | G/A/R |
| Landing page conversion rate | ___ | ___ | ___% | G/A/R |
| Registrations | ___ | ___ | ___% | G/A/R |
| Show-up rate | 70%+ | ___ | ___% | G/A/R |
| Stayed to offer | 85%+ of attendees | ___ | ___% | G/A/R |
| Sales conversations / hand raises | ___ | ___ | ___% | G/A/R |
| Close rate | 25%+ | ___ | ___% | G/A/R |
| Revenue | ___ | ___ | ___% | G/A/R |
| Cost per registration (if ads) | ___ | ___ | G/A/R | |
| ROAS (if ads) | 3x+ | ___ | G/A/R |
Funnel drop-off analysis: Identify the biggest leak (which stage lost the most people relative to target).
Rate each area 1-4 (Taki's 4-Point Scale):
| Area | Score (1-4) | Evidence | Improvement |
|---|---|---|---|
| Content quality -- Was the teaching clear, actionable? | ___ | ___ | ___ |
| Audience engagement -- Chat activity, questions, energy | ___ | ___ | ___ |
| Team execution -- Did the team hit their marks? | ___ | ___ | ___ |
| Sales effectiveness -- Did the close feel natural? | ___ | ___ | ___ |
| Tech / production -- Zoom, slides, audio, screen share | ___ | ___ | ___ |
| Offer alignment -- Did the offer match the workshop promise? | ___ | ___ | ___ |
Extract 3-5 things that clearly worked. Be specific -- not "the content was good" but "the live demo of building the automation in real-time got 47 chat messages in 3 minutes."
For each:
Extract 3-5 things that underperformed or failed. Again, be specific.
For each:
Based on sections 4 and 5, determine if any new rules should be added to references/hard-won-lessons.md.
Criteria for a new hard-won lesson:
Format each new lesson as:
[NUMBER]. [RULE] -- [ONE-LINE REASON]
Also review existing lessons: Are any of the current 15 rules proven wrong by this workshop's data? If so, flag them for update or removal.
After generating the new lessons, offer to update hard-won-lessons.md directly by appending the new rules.
Based on the debrief, generate a starter brief for the next workshop:
Recognize specific team member contributions. This matters for morale and accountability.
| Team Member | What They Did Well | Impact |
|---|---|---|
| ___ | ___ | ___ |
# Workshop Debrief: [Workshop Name]
**Date:** [workshop date]
**Debrief conducted:** [today's date]
## EXPERIMENT DEBRIEF
[5-part Taki framework completed]
## FUNNEL SCORECARD
[Full metrics table with traffic lights]
**Biggest leak:** [stage] -- lost [X]% of potential
## CONTENT & DELIVERY REVIEW
[4-point scale ratings]
## WHAT WORKED
[3-5 specific wins with evidence]
## WHAT DIDN'T WORK
[3-5 specific misses with root causes and fixes]
## HARD-WON LESSONS UPDATE
**New rules to add:**
[Numbered list]
**Existing rules to revisit:**
[Any that need updating]
## NEXT WORKSHOP SEED
[Topic, audience, offer, format, timeline suggestions]
## TEAM SHOUT-OUTS
[Recognition table]
If Notion MCP is available, offer to:
mcp__claude_ai_Notion__notion-create-pagesIf Slack MCP is available, offer to:
If tracking data over time: