Workshop Ads

What to Generate

1. Cold Audience Ad Set (3 ads)

Goal: Lead magnet download or direct registration from people who don't know you.

For each ad, generate the full copy + creative brief using templates from references/ad-frameworks.md:

• Ad 1: Problem-Aware (PROBLEM pillar hook)
• Ad 2: Solution-Aware (PLAN pillar hook)
• Ad 3: Social Proof (PROOF pillar hook)

2. Warm Audience Ad Set (3 ads)

Goal: Convert engaged audience to registrations.

• Ad 1: Proof Stack (multiple client wins)
• Ad 2: Behind-the-Scenes (workshop experience preview)
• Ad 3: Urgency (seats + deadline)

3. Hot Audience Ad Set (3 ads)

Goal: Get registrants to show up and buy.

• Ad 1: Excitement Builder (what to expect)
• Ad 2: Testimonial (past participant)
• Ad 3: Reminder (Zoom link, date, time)

4. LinkedIn Ad Set (2 ads)

• Sponsored Content (PHILOSOPHY pillar, long-form)
• Message Ad template (personal outreach)

5. Retargeting Sequence

Day-by-day sequence from references/ad-frameworks.md for landing page visitors who didn't register.

6. Creative Briefs

For each ad: format, dimensions, image/video direction, text placement.

7. A/B Test Plan

For each ad set: what to test, how to measure, when to call winners.

8. Budget Allocation

Split by audience tier using template from references/ad-frameworks.md.

Output Format

# Ad Campaign: [Workshop Name]
**Generated:** [date]
**Platforms:** [Meta, LinkedIn]
**Campaign window:** [start date] to [end date]
**Budget:** [total or "TBD"]

## COLD AUDIENCE ADS

### Ad 1: [Name] -- Problem-Aware
**Platform:** Meta (Feed + Stories)
**Primary Text:**
[Full ad copy]

**Headline:** [Below image text]
**CTA Button:** [Learn More / Register]
**Creative Brief:**
- Format: [single image / carousel / video]
- Image direction: [description]
- Dimensions: 1080x1080

**A/B Variant:**
[Alternative hook]

---

[...repeat for all ads...]

## RETARGETING SEQUENCE
[Day-by-day table]

## A/B TEST PLAN
[What to test per ad set]

## BUDGET ALLOCATION
[Breakdown table]

## TARGETING NOTES
- Cold: [targeting criteria]
- Warm: [custom audiences]
- Hot: [registered attendees list]
- Retargeting: [landing page visitors]

Rules

• Every ad pulls from Campaign Goldmine pillars -- stay on message
• Hook must work in 5 words or fewer (users scroll fast)
• One CTA per ad. Never two actions.
• Use specific numbers from PROOF pillar -- no vague claims
• Match ad messaging to landing page messaging (message match = higher conversion)
• Retargeting escalates urgency over time (soft on day 1, hard on day 10)
• Always include A/B variants -- never run a single version
• Budget recommendations are suggestions. User confirms before spending.