Potentialz Blog Writer

Core Workflow

TOPIC → RESEARCH → OUTLINE → DRAFT → OPTIMIZE → PACKAGE
  │        │          │         │         │         │
  │        │          │         │         │         └─ Full deliverable package
  │        │          │         │         └─ SEO, schema, social
  │        │          │         └─ Year 8 level, AHPRA compliant
  │        │          └─ Structure with all components
  │        └─ Scholar, PubMed, current evidence
  └─ Mental health topic for potentialz.com.au

Step 1: Research Phase

Source Requirements

Primary Sources (Required):

• PubMed/MEDLINE for clinical research
• Google Scholar for peer-reviewed articles
• Cochrane Library for systematic reviews
• Top-tier journals: Lancet, BMJ, JAMA, Psychological Bulletin, Journal of Clinical Psychology

Source Verification:

• Prefer studies from last 5 years (update older knowledge)
• Minimum 3-5 peer-reviewed sources per article
• Australian studies preferred when available
• Check for AHPRA/APS alignment

AHPRA Compliance Checklist

Before writing, verify content will:

• NOT make unsubstantiated therapeutic claims
• NOT guarantee outcomes or cure rates
• NOT use testimonials that imply guaranteed results
• Include appropriate disclaimers
• Use evidence-based language ("research suggests", "studies indicate")
• Avoid sensationalism about mental health conditions
• Respect patient privacy and confidentiality principles
• Not discourage seeking professional help
• Include crisis resources where appropriate

AHPRA-Compliant Language

Step 2: Writing Guidelines

Year 8 Reading Level Rules

Sentence Structure:

• Average sentence length: 15-20 words
• Maximum sentence length: 25 words
• One idea per sentence
• Active voice preferred

Vocabulary:

• Use common words over technical terms
• Define all clinical terms on first use
• Avoid jargon without explanation
• Use analogies to explain complex concepts

Paragraph Structure:

• Maximum 3-4 sentences per paragraph
• Clear topic sentence
• Supporting details
• Transition to next paragraph

Readability Targets:

• Flesch Reading Ease: 60-70
• Flesch-Kincaid Grade Level: 7-8

Example Transformations

Too Complex:

"Cognitive behavioral therapy utilizes cognitive restructuring techniques to modify maladaptive thought patterns associated with psychopathology."

Year 8 Level:

"Cognitive behavioral therapy (CBT) helps you change unhelpful thoughts. A psychologist works with you to spot negative thinking patterns. Then you learn new ways to think about situations. This can help reduce anxiety and depression symptoms."

Step 3: Article Structure

Required Components (in order)

# [Title with Focus Keyword]

[Introduction - 150-200 words]
- Hook the reader
- State the problem
- Preview what they'll learn

## [H2 with Secondary Keyword]

[Body sections - 800-1000 words total]
- Break into 3-5 main sections
- Each section 150-250 words
- Include examples and analogies

## How Potentialz Can Help
[Service connection - 150-200 words]
- Link to relevant services
- Local Bella Vista focus
- Call to action

## Key Takeaways
[Bullet point summary - 100 words]

## Quiz: Test Your Knowledge
[5 multiple choice questions]

## References
[APA 7 format citations]

---

### Video Scripts

[8-second scripts x4]
[30-second scripts x2]
[2-minute script x1]

---

### Image Prompts

[AI image generation prompts]

---

### SEO Package

[Keywords, meta description, alt text]

---

### Social Media Posts

[FB, Instagram, Pinterest, LinkedIn, Google Business]

---

### Structured Data Markup

[JSON-LD schema]

Step 4: Keyword Optimization

Keyword Selection

For each article, identify:

Long-tail Keyword (primary focus):

• 3-5 words
• Lower competition
• Higher intent
• Example: "ADHD assessment Bella Vista children"

Short Keyword (secondary):

• 1-2 words
• Higher volume
• Broader reach
• Example: "ADHD testing"

Keyword Placement Requirements

Meta Description Template

[Focus keyword] explained simply. Learn about [topic] from experienced
psychologists in Bella Vista. Evidence-based [service]. Book: 0410 261 838

Constraints: 150-160 characters with focus keyword

Wix Excerpt (140 characters)

[Topic] explained in plain language. Evidence-based insights from
Bella Vista psychologists. Learn the facts about [condition/therapy].

Step 5: Internal Linking

Sitemap References

Use these sitemaps for internal link opportunities:

• Blog posts: https://www.potentialz.com.au/blog-posts-sitemap.xml
• Pages: https://www.potentialz.com.au/pages-sitemap.xml

Key Pages for Linking

Internal Link Rules

• Include 3-5 internal links per article
• Use descriptive anchor text (not "click here")
• Link to relevant service pages
• Link to related blog posts
• Ensure links are contextually relevant

Step 6: Quiz Component

Quiz Requirements

• 5 multiple choice questions
• 4 options per question (A, B, C, D)
• One correct answer per question
• Test comprehension of key article points
• Progressive difficulty
• Provide correct answers at end

Quiz Template

## Quiz: Test Your Knowledge

**1. [Question about key concept]**
A) [Incorrect option]
B) [Correct answer]
C) [Incorrect option]
D) [Incorrect option]

**2. [Question about practical application]**
...

**Answers**: 1-B, 2-C, 3-A, 4-D, 5-B

Step 7: Video Scripts

8-Second Scripts (x4)

For TikTok, Instagram Reels, YouTube Shorts hooks.

Format:

[HOOK - grab attention in first 2 seconds]
[KEY MESSAGE - one main point]
[CTA - what to do next]

Example:

Script 1 (8 sec):
"Struggling with anxiety? You're not alone.
1 in 4 Australians experience anxiety.
Help is available in Bella Vista."

30-Second Scripts (x2)

For Instagram, Facebook, LinkedIn video posts.

Format:

[HOOK - 3 seconds]
[PROBLEM - 7 seconds]
[SOLUTION - 10 seconds]
[EVIDENCE - 5 seconds]
[CTA - 5 seconds]

2-Minute Script (x1)

For YouTube, website, educational content.

Format:

[HOOK - 10 seconds]
[INTRODUCTION - 15 seconds]
[MAIN POINT 1 - 25 seconds]
[MAIN POINT 2 - 25 seconds]
[MAIN POINT 3 - 25 seconds]
[SUMMARY - 10 seconds]
[CTA - 10 seconds]

Step 8: Image Prompts

AI Image Prompt Requirements

Include 3-5 image prompts per article:

1. Hero Image: Main topic visualization
2. Process/Infographic: Steps or concepts
3. Emotional Connection: People-focused
4. Data Visualization: Statistics or comparisons
5. Service Connection: Therapy/practice related

Image Prompt Template

### Image Prompts

**Hero Image**:
"[Detailed prompt for main article image, professional healthcare
aesthetic, warm and welcoming, Australian diverse representation,
no text overlays, suitable for mental health context]"
Alt text: [Descriptive alt text with focus keyword]

**Supporting Image 1**:
"[Prompt for concept illustration]"
Alt text: [Description]

**Supporting Image 2**:
"[Prompt for emotional/human element]"
Alt text: [Description]

Image Guidelines

• Professional healthcare aesthetic
• Warm, welcoming tone
• Diverse Australian representation
• No stigmatizing imagery
• Appropriate for mental health context
• No text in images (add separately)

Step 9: Social Media Package

Facebook Post

**Facebook (optimal 40-80 words)**:

[Engaging opening question or statement]

[Key insight from article - 2-3 sentences]

[Local connection - Bella Vista/Sydney mention]

Read more: [link]

📞 Book a consultation: 0410 261 838

#MentalHealth #BellaVista #Psychology #[TopicHashtag]

Instagram Post

**Instagram (optimal 125-150 words)**:

[Hook - first line most important]

[Key points as short paragraphs or emoji bullets]

💡 [Tip 1]
💡 [Tip 2]
💡 [Tip 3]

[CTA]

Link in bio for full article 👆

.
.
.
#MentalHealthAwareness #SydneyPsychologist #BellaVista
#[Condition]Support #EvidenceBased #PsychologyTips
#MentalWellness #TherapyWorks #[5-10 relevant hashtags]

LinkedIn Post

**LinkedIn (optimal 150-200 words)**:

[Professional opening - industry insight or statistic]

[Key findings or recommendations - 2-3 paragraphs]

[Practical application for professionals/parents/individuals]

[Thought leadership angle]

At Potentialz Unlimited, we [service connection].

Read our full article: [link]

#MentalHealth #Psychology #HealthcareLeadership #[Industry]

Pinterest Pin

**Pinterest**:

Title: [Keyword-rich title, 40-60 characters]

Description: [100 characters with keywords]
[Topic] | Evidence-based tips from Bella Vista psychologists |
[Key benefit] | Read more at potentialz.com.au

Board: [Suggested board name]

Google Business Post

**Google Business Post**:

[Topic] - New on our blog!

[2-3 sentence summary with local relevance]

Potentialz Unlimited | Bella Vista
📞 0410 261 838

[Link to article]

Step 10: Structured Data Markup

Schema Requirements

• Use @graph to combine multiple schemas
• Stay under 7,000 characters
• Include Article, Organization, LocalBusiness, BreadcrumbList
• Use FAQ schema if article has Q&A section

Structured Data Template

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "@id": "https://www.potentialz.com.au/post/[slug]#article",
      "headline": "[Article Title]",
      "description": "[Meta description]",
      "image": "[IMAGE_URL_HERO]",
      "author": {
        "@type": "Organization",
        "name": "Potentialz Unlimited",
        "@id": "https://www.potentialz.com.au/#organization"
      },
      "publisher": {
        "@id": "https://www.potentialz.com.au/#organization"
      },
      "datePublished": "[YYYY-MM-DD]",
      "dateModified": "[YYYY-MM-DD]",
      "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.potentialz.com.au/post/[slug]"
      },
      "keywords": "[long keyword], [short keyword]",
      "articleSection": "[Category]",
      "wordCount": "[word count]"
    },
    {
      "@type": "Organization",
      "@id": "https://www.potentialz.com.au/#organization",
      "name": "Potentialz Unlimited",
      "url": "https://www.potentialz.com.au",
      "logo": {
        "@type": "ImageObject",
        "url": "https://static.wixstatic.com/media/194442_f34296b0d6854428b53111b991f0b4be~mv2.png"
      },
      "image": "https://static.wixstatic.com/media/cf1eaf_2490410401b649d3a17d2c07561cbd21~mv2.jpg",
      "description": "Psychology practice offering evidence-based therapy in Bella Vista, Sydney",
      "telephone": "+61410261838",
      "email": "[email protected]",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Unit 608, 8 Elizabeth Macarthur Drive",
        "addressLocality": "Bella Vista",
        "addressRegion": "NSW",
        "postalCode": "2153",
        "addressCountry": "AU"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": -33.7342,
        "longitude": 150.9517
      },
      "sameAs": [
        "https://www.facebook.com/potentialzunlimited",
        "https://www.instagram.com/potentialzunlimited",
        "https://www.linkedin.com/company/potentialz-unlimited",
        "https://au.pinterest.com/potentialzunlimited",
        "https://www.youtube.com/@potentialz-bella-vista-nsw"
      ]
    },
    {
      "@type": "LocalBusiness",
      "@id": "https://www.potentialz.com.au/#localbusiness",
      "name": "Potentialz Unlimited",
      "image": "[IMAGE_URL_PRACTICE]",
      "priceRange": "$$",
      "telephone": "+61410261838",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Unit 608, 8 Elizabeth Macarthur Drive",
        "addressLocality": "Bella Vista",
        "addressRegion": "NSW",
        "postalCode": "2153",
        "addressCountry": "AU"
      },
      "openingHoursSpecification": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
        "opens": "10:00",
        "closes": "19:00"
      },
      "areaServed": {
        "@type": "GeoCircle",
        "geoMidpoint": {
          "@type": "GeoCoordinates",
          "latitude": -33.7342,
          "longitude": 150.9517
        },
        "geoRadius": "10000"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.potentialz.com.au/post/[slug]#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.potentialz.com.au"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://www.potentialz.com.au/blog"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "[Article Title]",
          "item": "https://www.potentialz.com.au/post/[slug]"
        }
      ]
    }
  ]
}

Image URL Placeholders

When generating structured markup, use these placeholders:

• [IMAGE_URL_HERO] - Main article hero image
• [IMAGE_URL_PRACTICE] - Practice photo
• [IMAGE_URL_AUTHOR] - Author headshot

Important: After generating, ask user for actual Wix image URLs to replace placeholders. Wix images follow pattern: https://static.wixstatic.com/media/[hash]~mv2.[format]

Step 11: Categories and Tags

Blog Categories (use existing)

• Trauma
• Depression
• Anxiety
• Stress
• ADHD
• Mental Health
• Therapies
• DBT
• EMDR
• CBT
• Psychological Assessments
• IQ Assessments
• Bipolar Disorder
• Mindfulness
• Relationships
• Personality Disorders
• Neurodiversity
• Addictions
• Coping Strategies
• Self-Care
• Research Updates

Tag Guidelines

• 5-10 tags per post
• Mix of broad and specific
• Include condition, therapy type, audience
• Include location tag when relevant

Step 12: APA 7 Reference Format

Reference Examples

Journal Article:

Author, A. A., & Author, B. B. (Year). Title of article. Title of
Periodical, volume(issue), page–page. https://doi.org/xxxxx

Webpage:

Author, A. A. (Year, Month Day). Title of page. Site Name. URL

Organization Report:

Organization Name. (Year). Title of report. URL

In-Text Citation Rules

• Narrative: "Smith (2023) found that..."
• Parenthetical: "...treatment efficacy (Smith & Jones, 2023)."
• Direct quote: "...'exact words'" (Smith, 2023, p. 45).

Quality Checklist

Before Finalizing

• Word count 1,500+ words
• Reading level Year 8 (Flesch-Kincaid 7-8)
• AHPRA compliant - no unsubstantiated claims
• 3-5 peer-reviewed sources cited
• APA 7 format for all references
• Focus keyword in title, H2, body, meta
• 3-5 internal links to potentialz.com.au pages
• Quiz with 5 questions included
• 4x 8-second video scripts
• 2x 30-second video scripts
• 1x 2-minute video script
• 3-5 AI image prompts with alt text
• 140-character Wix excerpt
• Meta description 150-160 characters
• Social posts for all 5 platforms
• Structured data under 7,000 characters
• Categories and tags assigned
• Crisis resources included if discussing serious conditions

Crisis Resources (include when relevant)

**If you or someone you know needs immediate support:**
- Lifeline: 13 11 14
- Beyond Blue: 1300 22 4636
- Kids Helpline: 1800 55 1800
- Emergency: 000

File References

• references/ahpra-guidelines.md - AHPRA compliance details
• references/page-keywords.md - Keywords for internal linking
• references/service-pages.md - Service page details for linking
• templates/article-template.md - Full article template
• templates/schema-template.json - Structured data template
• templates/social-media-templates.md - Platform-specific templates