Complete landing page copywriting system for tech, entertainment, and motivation products. Research → headlines → frameworks → persuasion → psychology → editing → scoring. Use for any landing page copy, hero sections, CTAs, or copy review.
Complete system for writing copy that converts — from first draft to scoring. Optimised for tech products, entertainment, and motivation/self-improvement.
| Command | What it does |
|---|---|
/copy-check | 8-point health check on any draft |
/headline [topic] | Generate 10 headline options with scores |
/rewrite [text] | Tighten and improve existing copy |
/landing-page [product] | Generate full landing page copy structure |
/score [text] | Score copy 0-100 with diagnosis |
/objection [concern] | Write objection-handling copy |
/why-not-converting | Behavioral science diagnosis of a page |
Every reader sits at one of 5 levels. Your copy must match where THEY are, not where you think they are.
| Level | They know... | Your job | Lead with |
|---|---|---|---|
| Unaware | Nothing about the problem | Make them feel the problem | Story or pattern interrupt |
| Problem-aware | They have a problem | Show a solution exists | Empathy + "there's a better way" |
| Solution-aware | Solutions exist | Why YOUR solution | Differentiation + proof |
| Product-aware | Your product | Why NOW | Offer + urgency + risk reversal |
| Most-aware | Everything | Just the deal | Price + CTA + deadline |
Most copy fails because it's written for the wrong awareness level.
For tech products: audience is usually Solution-aware or Product-aware — they've Googled alternatives. For entertainment: usually Unaware or Problem-aware — they don't know they need what you're offering yet. For motivation: usually Problem-aware — they know they're stuck but don't know your specific approach.
Fill this before writing a single word: