Investor Outreach

• "I'd love to connect"
• "excited to share"
• generic thesis praise without a real tie-in
• vague founder adjectives
• begging language
• soft closing questions when a direct ask is clearer

Cold Email Structure

1. subject line: short and specific
2. opener: why this investor specifically
3. pitch: what the company does, why now, and what proof matters
4. ask: one concrete next step
5. sign-off: name, role, and one credibility anchor if needed

Personalization Sources

Reference one or more of:

• relevant portfolio companies
• a public thesis, talk, post, or article
• a mutual connection
• a clear market or product fit with the investor's focus

If that context is missing, state that the draft still needs personalization instead of pretending it is finished.

Follow-Up Cadence

Default:

• day 0: initial outbound
• day 4 or 5: short follow-up with one new data point
• day 10 to 12: final follow-up with a clean close

Do not keep nudging after that unless the user wants a longer sequence.

Warm Intro Requests

Make life easy for the connector:

• explain why the intro is a fit
• include a forwardable blurb
• keep the forwardable blurb under 100 words

Post-Meeting Updates

Include:

• the specific thing discussed
• the answer or update promised
• one new proof point if available
• the next step

Quality Gate

Before delivering:

• the message is genuinely personalized
• the ask is explicit
• the proof point is concrete
• filler praise and softener language are gone
• word count stays tight