Outreach Script

1. Subject — Reference something specific, NOT generic
2. Opening — Tie back to previous conversation or trigger event
3. Body — One key value point, not a laundry list
4. CTA — Single, clear call-to-action
5. Signature — Professional, brief

Re-Engagement Message

When last contact was 30+ days ago:

• Acknowledge the gap naturally, don't apologize
• Lead with NEW value (new intel, new ranking, new opportunity)
• Keep it short — earn the right to longer conversations

SMS Message

• Under 160 characters when possible
• Include company or CEO name
• Clear CTA
• Professional but not formal

Key Principles

• Never sound templated — Reference specific data points
• One ask per outreach — Don't overload
• Match channel to message — Complex topics = email. Time-sensitive = SMS. Relationship = call.
• Use intel — If we have recent news about them, use it as the opener
• Don't oversell — Focus on their needs, not our features