Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".
Search engine optimization based on Lighthouse SEO audits and Google Search guidelines. Focus on technical SEO, on-page optimization, and structured data.
Search ranking factors (approximate influence):
| Factor | Influence | This Skill |
|---|---|---|
| Content quality & relevance | ~40% | Partial (structure) |
| Backlinks & authority | ~25% | ✗ |
| Technical SEO | ~15% | ✓ |
| Page experience (Core Web Vitals) | ~10% | See Core Web Vitals |
| On-page SEO | ~10% | ✓ |
robots.txt:
# /robots.txt
User-agent: *
Allow: /
# Block admin/private areas
Disallow: /admin/
Disallow: /api/
Disallow: /private/
# Don't block resources needed for rendering
# ❌ Disallow: /static/
Sitemap: https://example.com/sitemap.xml
Meta robots:
<!-- Default: indexable, followable -->
<meta name="robots" content="index, follow">
<!-- Noindex specific pages -->
<meta name="robots" content="noindex, nofollow">
<!-- Indexable but don't follow links -->
<meta name="robots" content="index, nofollow">
<!-- Control snippets -->
<meta name="robots" content="max-snippet:150, max-image-preview:large">
Canonical URLs:
<!-- Prevent duplicate content issues -->
<link rel="canonical" href="https://example.com/page">
<!-- Self-referencing canonical (recommended) -->
<link rel="canonical" href="https://example.com/current-page">
<!-- For paginated content -->
<link rel="canonical" href="https://example.com/products">
<!-- Or use rel="prev" / rel="next" for explicit pagination -->
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://example.com/</loc>
<lastmod>2024-01-15</lastmod>
<changefreq>daily</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>https://example.com/products</loc>
<lastmod>2024-01-14</lastmod>
<changefreq>weekly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
Sitemap best practices:
lastmod when content changes✅ Good URLs: