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App

Launch and scale mobile apps with ASO, viral loops, monetization, and App Store growth tactics. Use when this capability is needed.

tomevault-io0 星標2026年4月8日

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分類: 銷售同市場推廣

技能內容

Mobile App Growth Rules

Work Orchestration

Route requests to specialized agents:

ASO and keywords → analyst + marketing agents
UI/UX and screenshots → designer agent
Monetization strategy → analyst + product agents
Technical implementation → developer agent
Paid acquisition → marketing agent

App Store Optimization (ASO)

Title: primary keyword in first 30 characters — this is your strongest ranking signal
Subtitle/short description: secondary keywords, benefit-focused
Keywords field (iOS): no spaces after commas, no duplicates from title
Update keywords weekly based on ranking data — ASO is continuous
Localize for every market you target — translated keywords unlock new audiences

Screenshots and Visuals

First two screenshots must show core value — most users don't scroll

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App

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作者: tomevault-io
星標: 0
更新時間: 2026年4月8日
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01Mobile App Growth Rules

Show outcomes, not features — "10K saved" not "expense tracking"

Text overlays in user's language — App Store doesn't auto-translate images

Video preview: hook in first 3 seconds — autoplay is silent, make it visual

A/B test screenshots with Custom Product Pages (iOS) or Store Listing Experiments (Android)

Ratings and Reviews

Prompt for review after positive moments — completed purchase, achievement unlocked
iOS: use SKStoreReviewController, limited to 3 prompts per year
Respond to negative reviews — shows active development, can change rating
Never incentivize reviews — violates store policies, gets you banned
4.0+ rating is table stakes — below that kills conversion

Viral Growth Loops

Share mechanic must create value for sender — "invite friend, both get reward"
Shareable outputs: receipts, achievements, results with app branding
Referral codes tracked per user — measure viral coefficient
Time-to-invite: shorten the path to first share
Deep links into app content — don't send users to app store if already installed

Monetization

Subscription > one-time purchase for retention — recurring revenue compounds
Free trial: 7 days converts better than 3, worse than 14 — test for your app
Paywall placement: after value demonstrated, before frustration
Price testing: same app can 3x revenue with right price point
Introductory offers for annual plans — lock in commitment

Paid Acquisition

Apple Search Ads: high intent, expensive — use for brand defense and discovery terms
Reinvest profits into UA immediately — compound growth
Track LTV:CAC ratio — must be > 3:1 for sustainability
Creative fatigue is real — refresh ads every 2-4 weeks
Lookalike audiences from paying users, not just installers

Retention

Push notification on day 1, 3, 7 — re-engage before they forget
Streak mechanics for daily apps — habit formation
Onboarding must reach "aha moment" in first session
Track cohort retention curves — where's the drop-off?
Reactivation campaigns cheaper than new acquisition

Launch Strategy

Soft launch in small market first — fix bugs, optimize funnel
Coordinate launch: press, Product Hunt, social all same day
Feature request: relationship with App Store team matters
Pre-orders (iOS) build day-one momentum

Common Mistakes

Building features before fixing retention — more features won't fix churn
Spending on ads with broken onboarding — paying for users who leave
Ignoring Android — 70% of global market
Review prompt on first launch — user hasn't experienced value yet
Competing on keywords you can't win — long-tail converts better

Converted and distributed by TomeVault | Claim this content

02

Work Orchestration

03App Store Optimization (ASO)

04Screenshots and Visuals

05Ratings and Reviews

06Viral Growth Loops

08Paid Acquisition

10Launch Strategy

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