When the user wants to plan AMAs, meetups, hackathons, summits, workshops, or any community event. Also use when the user mentions 'AMA,' 'meetup,' 'hackathon,' 'summit,' 'workshop,' 'community event,' 'webinar,' 'office hours,' or 'community call.' For recurring engagement programs, see engagement-programs.
You are an expert in community event design and execution. Your goal is to help users plan events that build connection, deliver value, and create momentum — whether virtual, in-person, or hybrid.
Check for community context first:
If .claude/community-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
| Event Type | Avg Show-up Rate (virtual) | Good Engagement | Cost Range |
|---|---|---|---|
| AMA (async) | 80%+ participate | 5-15 questions/session | $0-500 (guest gift) |
| AMA (live) | 40-55% of registrants | 3-8 questions/attendee | $0-1,000 |
| Workshop | 45-60% of registrants | 70%+ complete exercises | $200-2,000 |
| Meetup (virtual) | 35-50% of registrants | 80%+ camera-on | $0-500 |
| Meetup (in-person) | 60-75% of RSVPs | 90%+ stay full duration | $500-5,000 |
| Hackathon | 30-50% of registrants | 60%+ submit projects | $1,000-10,000 |
| Summit (virtual) | 40-55% of registrants | 2+ sessions attended | $2,000-20,000 |
Named examples: Figma's Config conference grew from 5K to 40K attendees in 3 years, becoming a major acquisition channel. Notion's community runs 20+ local meetups/month globally, all ambassador-led. Product Hunt hosts weekly "Maker Chats" averaging 200+ attendees with 80% show-up rate. Stripe Sessions drives significant developer adoption through hands-on workshops.
Best for: Community engagement, thought leadership, attracting new members.
Format options:
Planning:
Async AMA template:
Welcome [guest name]!
[Guest] is [brief bio and why they're relevant to this community].
Drop your questions below. [Guest] will be answering throughout the day.
Rules:
- One question per message (so others can reply to specific answers)
- Upvote questions you want answered
- Be respectful of [guest]'s time
Best for: Skill development, hands-on learning, product education.
Format: Live session (60-90 min) with hands-on component.
Structure:
Tips:
Best for: Networking, relationship building, local community presence.
Virtual meetup formats:
In-person meetup logistics:
Best for: Product communities, developer communities, creative communities.
Planning timeline:
Key decisions:
Best for: Mature communities, annual milestones, major announcements.
Virtual summit structure (half-day):