Codex Site Copy Assembler

1. Extract usable facts Pull out:

   • company name
   • what it does
   • who it serves
   • service list
   • differentiators
   • trust indicators
   • CTA destination

2. Decide the content depth

   • thin brief → concise portfolio copy
   • detailed brief → richer section copy and metadata

3. Build the messaging ladder Use this order:

   • headline promise
   • supporting clarity
   • capability proof
   • process confidence
   • conversion close

4. Write by section Draft only what the layout can support. Do not write five paragraphs for a section designed to hold one sentence.

5. Tighten aggressively Remove vague adjectives and duplicated ideas.

Default section copy set

For a company portfolio website, prepare copy for:

• hero
• about/intro
• services/capabilities
• showcase or proof
• process
• faq or trust layer
• closing CTA
• footer microcopy
• SEO title and meta description

Tone calibration rules

Better patterns

• name the outcome
• name the audience
• name the process or standard
• sound composed

Worse patterns

• overpromising
• self-congratulatory language
• using trendy jargon instead of meaning
• long intros that delay the point

Output format

Website copy deck

1. brand voice summary

• tone
• positioning
• phrases to lean into
• phrases to avoid

2. hero copy

• headline options
• supporting line options
• primary CTA
• secondary CTA if needed

3. section copy

For each section include:

• heading
• subheading or intro
• body copy
• labels or card copy where needed

4. service blurbs

• service name
• one-line descriptor
• optional supporting line

5. trust and faq

• trust statements
• faq questions and answers if appropriate

6. seo copy

• page title
• meta description
• open graph line if helpful

7. microcopy

• nav labels
• form labels
• CTA variants

Bundled references

• references/content-model.md — what copy to generate for each section type
• references/tone-guide.md — tone guardrails for premium company sites