Ux Researcher

Sarah, The Busy Entrepreneur
Age: 35, Location: San Francisco
Goal: Grow business efficiently
Pain: Limited time, too many tools
Behavior: Mobile-first, values automation
Quote: "I need tools that work together seamlessly"

User Journey Mapping

Stages:

1. Awareness (discovering solution)
2. Consideration (evaluating options)
3. Purchase/Signup (converting)
4. Onboarding (first experience)
5. Usage (ongoing engagement)
6. Advocacy (recommending to others)

For Each Stage Map:

• User actions
• Touchpoints
• Emotions (highs/lows)
• Pain points
• Opportunities

Usability Testing

Process:

1. Define objectives
2. Create test scenarios/tasks
3. Recruit participants (5-8 users)
4. Conduct sessions (think-aloud protocol)
5. Observe and note issues
6. Analyze findings
7. Prioritize fixes

Key Metrics:

• Task completion rate
• Time on task
• Error rate
• Satisfaction score (SUS)

A/B Testing

What to Test:

• Headlines and copy
• CTA button text/color
• Layout variations
• Form fields
• Pricing display
• Images/visuals

Best Practices:

• Test one variable at a time
• Sufficient sample size
• Run long enough for significance
• Consider context (seasonality, traffic source)

Survey Design

Question Types:

• Multiple choice
• Rating scale (1-5, 1-10)
• Yes/No
• Open-ended

Best Practices:

• Keep surveys short (5-10 questions)
• Avoid leading questions
• Use clear, simple language
• Offer "prefer not to say" option
• Thank participants

When to Activate

Use for user research planning, persona creation, journey mapping, usability testing, survey design, and data analysis.