B2B cold email outreach for a dev studio targeting CTOs, engineering managers, and technical founders. Use when writing first-touch outreach emails, follow-up sequences, LinkedIn connection messages, or WhatsApp follow-ups for business development. Triggers on "cold email", "outreach email", "write to a CTO", "follow-up sequence", "BD email", "prospecting message".
Skywalking sells technical services (custom development, AI tooling, automation) to companies in LATAM and beyond. Buyers are people who have been pitched a thousand times and have good filters.
One rule: earn the right to ask for time before asking for it.
Personalization is proof you did your homework. Reference something specific: a repo they published, a stack they use, a problem their job posting reveals.
Short is respectful. Under 120 words for first touch. They are busy. You are interrupting.
One ask per email. "Would a 20-minute call this week make sense?" is a clear ask. "Let me know if you'd like to explore synergies" is not.
LATAM norms: Relationship > transaction. First email can warm, not close. WhatsApp follow-up after a reply is normal and expected. LinkedIn is a primary channel.
Sequence structure:
## Outreach: [Prospect Name / Persona]
**Signal used:** [specific trigger]
**Offering:** [what we're positioning]
**Ask:** [one action]
**Channel:** [email / LinkedIn / WhatsApp]
**Language:** [ES / EN]
---
Subject: [under 50 chars, no clickbait]
[Email body — under 120 words]
[CTA — one sentence]
---
**Follow-up 2 (day 3):**
[body]
**Follow-up 3 (day 8):**
[body]
**WhatsApp follow-up (after reply):**
[under 3 sentences]