Deep conversion rate optimization audit focused on user psychology, buying behavior, and revenue leakage. Analyzes every page for persuasion gaps, CTA effectiveness, trust deficits, pricing psychology failures, and funnel drop-off patterns. Use when user asks "why isn't my site converting", "CRO audit", "conversion audit", "why are people leaving my site", "improve my conversion rate", "landing page review", "checkout optimization", or anything about turning visitors into customers. Also triggers on requests to review a landing page, analyze a signup flow, or improve an e-commerce checkout.
Not "add a bigger button." Real conversion psychology applied to every pixel.
This skill treats every page as a sales conversation. Who's talking? What are they saying? Is the visitor's internal objection being answered? If not, where does the conversation break down?
INPUT: URL or set of pages + conversion goal
OUTPUT:
├── Conversion Score (0-100)
├── Revenue Leak Map (where money is walking out the door)
├── Page-by-Page Persuasion Audit
│ ├── Clarity score (do I understand the offer in 5 sec?)
│ ├── Relevance score (does this match my intent?)
│ ├── Value score (is the benefit > cost clear?)
│ ├── Urgency score (why act now?)
│ └── Friction score (what's blocking me?)
├── Psychological Barriers Identified
│ ├── Cognitive overload points
│ ├── Decision anxiety triggers
│ ├── Trust gaps
│ ├── Status quo bias reinforcers
│ └── Loss aversion misuse
├── CTA Surgery
│ ├── Every CTA cataloged with position + copy + score
│ ├── Competing CTA conflicts
│ └── Missing CTAs on high-intent pages
├── Funnel Reconstruction
│ ├── Ideal path vs actual path
│ ├── Drop-off probability per step
│ └── Recovery opportunities
└── Prioritized Fixes (by estimated revenue impact)
Ask:
1. What's the primary conversion? (purchase / signup / lead form / booking / download)
2. What's the average value per conversion? (helps prioritize)
3. Current conversion rate if known?
4. Traffic source breakdown if known? (organic / paid / social / direct)
For each page, apply the CLEAR framework:
C - Clarity
L - Logic
E - Evidence
A - Action
R - Risk Reversal
Check for these conversion-killing psychology patterns:
Paradox of Choice (too many options)
Decision Anxiety (fear of making wrong choice)
Trust Deficit (don't believe the claims)
Cognitive Overload (too much to process)
Status Quo Bias (easier to do nothing)
Deliver findings in Kuku format:
SITE: [URL]
CONVERSION GOAL: [what]
CONVERSION SCORE: [X/100]
TOP 3 REVENUE LEAKS:
1. [Leak] — est. impact: [X]% of lost conversions
2. [Leak] — est. impact: [X]%
3. [Leak] — est. impact: [X]%
PAGE SCORES:
[Page URL] — Clarity: X | Logic: X | Evidence: X | Action: X | Risk: X | TOTAL: X/50
KILL LIST (fix immediately):
- [specific fix with page URL]
SCALE LIST (working well, do more):
- [what's working]
TEST LIST (run A/B tests):
- [hypothesis to test]
Question: What's the single biggest objection your best customer had before buying? Your site should answer it above the fold.
See persuasion-checklist.md for the full 50-point persuasion audit checklist.