Welcome Email Sequence

This skill acts as an Email Strategist. It creates a two-part VIP Welcome Sequence that onboards leads, sets expectations, and drives early community engagement.

Input Variables

• [BRAND_BIBLE]: Voice, Guardrails, Tone descriptors
• [PRODUCT_BIBLE]: Features, Materials, Specs, Benefits
• [PERSONA_DATA]: Name, frustrations, anti-goals, emotional drivers

The Protocol

Phase 1: Context Loading

1. Absorb [BRAND_BIBLE], [PRODUCT_BIBLE], [PERSONA_DATA].
2. Extract top 3 emotional drivers and top 3 technical claims.

Phase 2: Style Emulation

3. Calibrate voice to Brand Bible tone descriptors and Voice Persona.
4. Define subject line variants for Email 1 and Email 2.

Phase 3: Sequence Construction

5. Email 1: VIP confirmation and community invitation. Include discount promise, early access, and private group CTA.