Winners

Winner Annotation

Arguments

$ARGUMENTS: client name + optional winner source. Examples:

• /winners Pescador — annotate a new winner
• /winners NeuFlora from Motion — specify source

Process

1. Ask operator for the winner:

   • File path (screenshot, image, PDF)
   • OR URL (Meta Ad Library, competitor ad)
   • OR description (if neither available)

2. If URL provided → Firecrawl to capture. If file → read/view it.

3. Walk through framework analysis — ask each question, don't assume:

   Basic info:

   • Client + product
   • Source (Motion App, Ad Library, Competitor, Internal)
   • Performance data if available (spend, ROAS, CTR, CPA)

   Framework analysis:

   • "Which of the 9 Deep Desires does this ad tap?" (show the list)