A specialized skill for the hashtag-analyst agent covering hashtag science. Provides hashtag pyramid strategy, competition analysis, trend prediction, and platform-specific optimal hashtag strategies. Use for 'hashtags,' 'keyword strategy,' 'trend analysis,' 'hashtag research,' and similar topics.
Specialized knowledge used by the hashtag-analyst agent when designing hashtag strategies.
Hashtags are not applied by intuition. They involve calculating discoverability, competition level, and targeting accuracy to design optimal combinations.
/\
/ 1 \ <- Large (1M+ posts)
/------\ 2-3: Discovered with luck
/ 2 \ <- Medium (100K-1M)
/----------\ 5-7: Core battlefield
/ 3 \ <- Small (10K-100K)
/--------------\ 5-8: Targeted reach
/ 4 \ <- Niche (under 10K)
/------------------\ 3-5: Community entry
| Tier | Post Count |
|---|
| Role |
|---|
| Strategy |
|---|
| Large | 1M+ | Category indicator | #marketing, #startup — max 3 |
| Medium | 100K-1M | Core reach | Target's actual search terms — 5-7 |
| Small | 10K-100K | Competitive advantage | Specific topic terms — 5-8 |
| Niche | Under 10K | Community | Industry-specific terminology — 3-5 |
| Brand | Proprietary | Tracking/Campaign | #BrandName, #CampaignName — 1-2 |
| Item | Recommendation |
|---|---|
| Count | 15-25 (use 20-25 of the max 30) |
| Placement | Bottom of caption or first comment |
| Composition | Follow pyramid ratios |
| Prohibited | Banned hashtags (shadowban risk), unrelated large tags |
| Rotation | Change 30%+ per post (repetition = spam detection) |
| Item | Recommendation |
|---|---|
| Count | 3-5 (caption character limit) |
| Placement | Directly in caption |
| Composition | 1-2 trending + 2-3 niche |
| Special | #fyp #foryou have no effect (officially denied) |
| Strategy | Trending sound + niche hashtag combination is optimal |
| Item | Recommendation |
|---|---|
| Count | 3-5 (excessive use flagged as spam) |
| Placement | Bottom of post |
| Composition | 2-3 industry keywords + 1-2 role keywords |
| Strategy | Use followable hashtags (#marketing, #startup) |
| Item | Recommendation |
|---|---|
| Count | 1-2 (3+ decreases engagement) |
| Placement | Naturally within tweet body |
| Composition | 1 trending + 1 niche |
| Strategy | Natural keyword insertion is more effective than hashtags |
| Source | Method |
|---|---|
| Competitors | Collect hashtags from competitor accounts' popular posts |
| Autocomplete | Enter keywords in Instagram/TikTok search -> collect autocomplete suggestions |
| Related Tags | Collect "related hashtags" from hashtag pages |
| Community | Observe hashtags used by the target audience |
| Hashtag | Post Count | Tier | Relevance | Competition | Final Score |
|---|---|---|---|---|---|
| #[tag] | XXX,XXX | Large/Med/Small/Niche | 1-5 | 1-5 | Weighted sum |
Final Score = (Relevance x 0.5) + (Optimal Competition x 0.3) + (Trending x 0.2)
- Relevance: Degree of exact match with content
- Optimal Competition: Neither too high nor too low is optimal (inverted U-curve)
- Trending: Growing tags get bonus points
Pre-compose hashtag sets by post type:
[Educational Content Set]
Large: #marketing #business
Medium: #marketingstrategy #digitalmarketing #contentmarketing #snsmarketing #marketingtips
Small: #marketinglearning #marketerlife #performancemarketing #growthhacking #brandingstrategy
Niche: #marketergrowth #juniormarketer #marketingpractice
Brand: #BrandName
[Product Showcase Set]
[Community Set]
[Trend Set]
Some hashtags can trigger "shadowbans" on platforms like Instagram, limiting content visibility: