Structuring Innovation Intake

Fill Why / How / What

• Why – business motivation and problem.
• How – high‑level approach, experiment style, or solution strategy.
• What – concrete project description in plain language.

Output Format

By default, produce both:

1. A Markdown block summarizing the idea with fields:

   • Project Name
   • Champion / PM
   • Developer / Owner
   • Status (e.g., Idea, Backlog)
   • Why / How / What
   • Success Metrics
   • Kick‑off (proposed)
   • Target (proposed)
   • Risks / Dependencies

2. A JSON object with similarly named keys so it can be appended to a spreadsheet or CSV.

If the user asks for a specific format (e.g., “just JSON” or “table row”), follow their preference.

Guidelines

• Keep each field short and punchy, not long essays.
• Use TBD instead of inventing details that cannot be inferred.
• When you estimate dates or metrics, say that they are estimates.