Meta Ads Analyser

Use vision model for images, Gemini for video analysis.

Get dimensions with:

# Images (macOS)
sips -g pixelWidth -g pixelHeight image.jpg

# Videos
ffprobe -v error -select_streams v:0 -show_entries stream=width,height -of csv=p=0 video.mp4

Common aspect ratios:

2. Analyze Landing Pages

For each landing page, identify:

• Headline — Primary value proposition
• Strategy — Key conversion elements (social proof, urgency, etc.)
• Conversion Flow — Path from landing to purchase/signup
• Strengths — What converts well
• Gaps — Missing elements or friction points

3. Map Funnels

Group ads by their destination landing page. Each funnel = landing page + all ads driving to it.

Typical funnel types:

• TOFU (Top of Funnel) — Awareness, lead magnets, quizzes, free content
• BOFU (Bottom of Funnel) — Direct offer, application, purchase

4. Identify Strategy Patterns

Look for:

• Credibility stacking (logos, credentials, social proof)
• Price anchoring
• Native creative (ads that don't look like ads)
• Identity-driven copy
• Testing patterns (variants of same creative)

Output Format

Generate a self-contained HTML report using the template structure below.

Report Structure

1. Header
   - Advertiser name
   - Stats (# ads, # funnels, date)

2. Strategy Overview (TOP)
   - High-level acquisition strategy
   - Funnel flow visualization
   - Creative testing patterns
   - Key takeaways (actionable insights)

3. Funnel Sections (one per landing page)
   - Funnel header (name, URL)
   - Landing page card (screenshot + analysis)
   - Ad cards grid (media + analysis for each)
   
4. Footer
   - Source attribution
   - Date generated

Styling Guidelines

• Clean, doc-like design — white background, simple typography
• No dark gradients or heavy styling — should feel like a PDF/Notion doc
• Inline media — videos and images embedded and playable
• Mobile-friendly — responsive grid for ad cards
• Badges for quick scanning — TOFU/BOFU, Video/Image, Variant, Top performer, Aspect ratio (1:1, 4:5, 9:16)

Ad Card Format

Each ad card should display:

[Media: video/image]
[Badges: Type | Funnel Stage | Aspect Ratio | Duration (if video)]
[Title]
[Analysis fields: Hook, Script, Emotion, Strengths, Gaps]

Include aspect ratio badge on every ad card so patterns are visible at a glance (e.g., "all TOFU ads are 4:5, BOFU ads are 1:1").

See templates/report-template.html for the full HTML/CSS template.

Delivery

1. Generate HTML file in the assets folder:

   ~/clawd/output/meta-ads/{advertiser-slug}/{slug}-analysis.html
   

2. Zip the entire folder (HTML + all media assets)

3. Send via Telegram with caption explaining contents

Important: The HTML uses relative paths to media files. Always deliver as a zip so the recipient can open it locally with all assets.

Example Workflow

User: Analyze the EricPartaker ads we extracted

1. Read assets folder: ~/clawd/output/meta-ads/ericpartaker/
2. Analyze each video with Gemini / image with vision
3. Analyze landing page screenshots
4. Map ads to landing pages (identify 3 funnels)
5. Identify strategy patterns
6. Generate HTML report
7. Zip folder
8. Send to user

Integration

This skill is designed to follow /meta_ads_extractor:

/meta_ads_extractor → downloads assets
/meta_ads_analyser → generates strategy report

Can also integrate with:

• ad-creative-analysis — detailed individual ad breakdowns
• landing-page-analysis — deeper landing page audits