Analyze extracted Meta ad creatives and generate a professional strategy report. Use after /meta_ads_extractor to produce a clean, organized analysis document with inline videos/images grouped by funnel/landing page.
Generate a professional ad strategy analysis report from extracted Meta ad creatives.
/meta_ads_extractor (images, videos, landing page screenshots)Assets folder from extraction, typically at:
~/clawd/output/meta-ads/{advertiser-slug}/
├── {slug}-video-01.mp4
├── {slug}-video-02.mp4
├── {slug}-image-01.jpg
├── {slug}-image-02.jpg
├── landing-{page-name}.jpg
└── ...
For each ad creative, identify:
Use vision model for images, Gemini for video analysis.
Get dimensions with:
# Images (macOS)
sips -g pixelWidth -g pixelHeight image.jpg
# Videos
ffprobe -v error -select_streams v:0 -show_entries stream=width,height -of csv=p=0 video.mp4
Common aspect ratios:
| Ratio | Use Case |
|---|---|
| 1:1 | Feed (universal) |
| 4:5 | Feed (recommended) |
| 9:16 | Stories/Reels |
| 16:9 | Landscape video |
For each landing page, identify:
Group ads by their destination landing page. Each funnel = landing page + all ads driving to it.
Typical funnel types:
Look for:
Generate a self-contained HTML report using the template structure below.
1. Header
- Advertiser name
- Stats (# ads, # funnels, date)
2. Strategy Overview (TOP)
- High-level acquisition strategy
- Funnel flow visualization
- Creative testing patterns
- Key takeaways (actionable insights)
3. Funnel Sections (one per landing page)
- Funnel header (name, URL)
- Landing page card (screenshot + analysis)
- Ad cards grid (media + analysis for each)
4. Footer
- Source attribution
- Date generated
Each ad card should display:
[Media: video/image]
[Badges: Type | Funnel Stage | Aspect Ratio | Duration (if video)]
[Title]
[Analysis fields: Hook, Script, Emotion, Strengths, Gaps]
Include aspect ratio badge on every ad card so patterns are visible at a glance (e.g., "all TOFU ads are 4:5, BOFU ads are 1:1").
See templates/report-template.html for the full HTML/CSS template.
Generate HTML file in the assets folder:
~/clawd/output/meta-ads/{advertiser-slug}/{slug}-analysis.html
Zip the entire folder (HTML + all media assets)
Send via Telegram with caption explaining contents
Important: The HTML uses relative paths to media files. Always deliver as a zip so the recipient can open it locally with all assets.
User: Analyze the EricPartaker ads we extracted
1. Read assets folder: ~/clawd/output/meta-ads/ericpartaker/
2. Analyze each video with Gemini / image with vision
3. Analyze landing page screenshots
4. Map ads to landing pages (identify 3 funnels)
5. Identify strategy patterns
6. Generate HTML report
7. Zip folder
8. Send to user
This skill is designed to follow /meta_ads_extractor:
/meta_ads_extractor → downloads assets
/meta_ads_analyser → generates strategy report
Can also integrate with: