Content Repurposer — Create Once, Publish Everywhere

Meanwhile your content library sits unused because repurposing is exhausting.

The Solution

repurpose.sh blog-post.md
# → twitter-thread.txt
# → linkedin-post.txt
# → newsletter.md
# → instagram-caption.txt
# → threads-post.txt (bonus!)

30 seconds. Five platforms. Your voice. Ready to copy-paste and publish.

Setup

1. Run scripts/setup.sh to initialize config
2. Edit ~/.config/content-repurposer/config.json with your voice settings
3. Test with: scripts/repurpose.sh examples/sample-post.md --dry-run

Config

Config lives at ~/.config/content-repurposer/config.json. See config.example.json for full schema.

Key sections:

• voice — Tone, style, personality (professional/casual/witty/educational)
• platforms — Enable/disable platforms, set priorities
• twitter — Thread length (3-10 tweets), hook style, hashtag preferences
• linkedin — Length (1300-2000 chars), story style, B2B focus
• newsletter — Section format, CTA style, subject line approach
• instagram — Caption length, emoji density, hashtag count
• output — Directory, file naming, whether to auto-copy best version to clipboard

Scripts

All scripts support --platform-specific-options for one-off customization.

How It Works

1. Parse Input: Read long-form content (markdown, .txt, URL)
2. Extract Core: Identify main thesis, key points, quotes, stats
3. Platform Adapt: For each enabled platform:
   • Apply format rules (thread structure, char limits, emoji)
   • Maintain voice/tone from config
   • Add platform-specific hooks and CTAs
   • Optimize for engagement patterns
4. Output: Save to output/ directory, optionally copy to clipboard

Platform Specs

Twitter/X Threads

• Length: 3-10 tweets (configurable)
• Format: Numbered or unnumbered, 280 chars/tweet
• Hook: Bold opening tweet (question, stat, or bold claim)
• Structure: Intro → Key points → Insight → CTA
• Best for: Hot takes, frameworks, step-by-step guides

LinkedIn

• Length: 1300-2000 characters (sweet spot for "see more")
• Format: Native text, no links in post body
• Hook: Personal story or professional insight
• Structure: Hook → Story/Context → Value/Lesson → CTA
• Best for: B2B insights, career lessons, thought leadership

Email Newsletter

• Length: 200-500 words per section
• Format: Scannable sections with headers
• Hook: Compelling subject line + opening line
• Structure: Subject → Hook → Key points (bullets/sections) → CTA
• Best for: Deep dives, curated insights, personal updates

Instagram

• Length: 150-300 characters (pre-"...more" cutoff)
• Format: Emoji-heavy, visual language
• Hook: Emotional or curiosity-driven first line
• Structure: Hook → Core message → Hashtags (5-10)
• Best for: Visual content tie-ins, motivation, quick tips

Meta Threads

• Length: 500 characters max
• Format: Casual, Twitter-like but longer
• Hook: Conversational opener
• Structure: Similar to Twitter but single post
• Best for: Casual takes, quick insights

Voice Consistency

The skill maintains YOUR voice by using config settings:

"voice": {
  "tone": "professional-casual",
  "personality": ["direct", "insightful", "practical"],
  "avoid": ["corporate jargon", "hype", "clickbait"],
  "signature_phrases": ["Here's the thing:", "The reality:"],
  "emoji_level": "moderate"
}

Every platform adaptation respects these settings. You sound like YOU, not a template.

Example Workflow

Input: A 1500-word blog post about AI automation workflows

Output (30 seconds later):

output/
├── 2024-01-25-ai-automation/
│   ├── twitter-thread.txt        # 7-tweet thread
│   ├── linkedin-post.txt          # 1650-char post
│   ├── newsletter.md              # 3 sections with headers
│   ├── instagram-caption.txt      # 220 chars + hashtags
│   └── threads-post.txt           # 480-char casual take

Copy, paste, publish. Done.

Advanced Usage

Single Platform

twitter-thread.sh blog-post.md --tweets 5 --style bold
linkedin-post.sh blog-post.md --length short --b2b-focus

URL Input

repurpose.sh https://yourblog.com/post --platforms twitter,linkedin

Batch Processing

for file in content/*.md; do
  repurpose.sh "$file" --output archives/
done

Custom Voice (One-Off)

repurpose.sh blog-post.md --tone witty --emoji high

Pro Tips

1. Subject Line First: For newsletters, generate 5 subject line options
2. Hook Testing: Generate multiple opening hooks, pick the best
3. Engagement Checklist: Does each version have a clear CTA?
4. Platform Priority: Start with your best-performing platform
5. Batch Days: Repurpose a month of content in one session

Data Files

~/.config/content-repurposer/
├── config.json              # User configuration
├── voice-samples.json       # Optional: your writing samples for voice training
└── platform-templates.json  # Optional: custom platform templates

Output files go to ~/content-repurposer-output/ by default (configurable).

Use Cases

• Bloggers: Turn one post into a week of social content
• Podcasters: Repurpose episode notes into promotional content
• Course Creators: Transform lesson transcripts into marketing snippets
• Consultants: Turn one insight into multi-platform thought leadership
• Agencies: Scale content production for clients without hiring writers

What It's NOT

• ❌ Not a content generator: You provide the source material
• ❌ Not a scheduler: Use Buffer/Hootsuite for posting (we just create the content)
• ❌ Not image creation: Text only (pair with DALL-E for visuals)

Why This Works

Content repurposing fails when it's:

• Manual (too slow)
• Template-based (sounds robotic)
• Platform-agnostic (doesn't optimize for each channel)

This skill solves all three: fast, voice-consistent, platform-optimized.

Your content deserves more reach. Your time deserves better use.

Built for creators who value their time and their voice.