Writes and reviews persuasive professional documents — reports, proposals, memos, briefs, articles, and recommendations — using reader-centered principles: value-first openings, problem framing, tension language, cost of inaction, argument over explanation, and evidence building. Produces documents that change what readers think rather than showing what the writer knows. Use when drafting proposals, executive summaries, recommendations, business cases, or position papers, when reviewing or improving drafts for persuasiveness and impact, when restructuring a document to lead with the problem and stakes, or when the user mentions persuasive writing, making a case, or influencing a decision.
Write to change what readers think — not to show what you know.
| Principle | Instead of... | Do this... |
|---|---|---|
| Value first | Showing what you know | Changing what they think |
| Specific readers | Writing for "the audience" | Writing for the 3 people who decide |
| Problem-first openings | Background, definitions, history | The instability + its cost, immediately |
| Tension language | Also, furthermore, in addition | But, however, although, despite |
| Cost of inaction | "There is a gap" | "This is costing us $X / exposing us to Y" |
| Argue, don't explain | "We analyzed X and found Y" | "The obvious objection is Z — here's why it doesn't hold" |
| Challenge, don't fill | "Nobody has studied X" | "The current approach to X is producing the wrong result" |
| Restructure for readers | Draft organized by your discovery process | Document organized by their decision process |
Not every document needs all principles equally. Adjust intensity to context:
For full explanations with before/after examples: