Write and refine content for Kontext.dev in the brand voice. Use for website copy (landing pages, hero sections, product descriptions), blog posts, thought leadership, marketing emails, taglines, and CTAs. Triggers on requests to write, edit, or improve brand content, marketing copy, or website text for Kontext.
Write content that reflects Kontext's voice: optimistic, technically confident, clear, and empowering. Never fear-based.
Core message: "From demo to deployment. For agents." What we do: Close the gap between agent demos that work and agent deployments that don't Voice: Innovative Disruptor—optimistic, developer-first, technically confident Avoid: FUD, buzzwords ("trust layer" without context), enterprise-speak, abstract claims
Read brand-foundation.md for:
For inspiration and anti-patterns, see inspiration.md.
When generating new content:
When refining existing content:
Before delivering, verify:
Hero headline:
From demo to deployment.
Your agent works locally. We make it work everywhere else.
Product description:
OAuth Connector
Connect your agent to GitHub, Slack, Linear—with hosted OAuth that handles tokens for you.
No redirect flows. No secrets to manage. Ship integrations in hours, not weeks.
Blog opening:
Every agent demo works. Getting that same agent to production? That's where weeks disappear.
The gap isn't intelligence—it's infrastructure.
Email subject: Your agent's first real API call
| Situation | Read |
|---|---|
| Need voice principles, messaging framework | brand-foundation.md |
| Need patterns for specific content type | content-patterns.md |
| Need inspiration or anti-pattern examples | inspiration.md |