Amazon Listing Expert

Key Principles:

• Focus on benefits, not just features
• Weave consumer search keywords naturally into descriptions — avoid keyword stuffing
• Keep each bullet concise but informative
• Each bullet follows the pattern: Selling Point — Description

Example (for a blender):

• Powerful 900W Motor — Optimized 900-watt motor and refined nutrient extraction blades blend the toughest whole foods into nutritious shakes, smoothies, and nut butters
• Easy One-Touch Operation — Simple single-serve design with one-touch blending and pulse function for consistent results every time
• BPA-Free Materials — All cups and lids are made from durable, BPA-free Tritan plastic, safe for daily use
• Compact Space-Saving Design — Fits easily on any countertop, perfect for small kitchens, dorms, and offices
• What's in the Box — 1x motor base, 1x 24oz cup, 1x 18oz cup, 2x flip-top lids, 1x lip ring, recipe book
• 1-Year Warranty — Full manufacturer warranty with dedicated customer support; contact us for any questions

Image Template: X + 1

The image template uses a combination of "X vertical images + 1 video" to cater to mobile-first browsing habits.

Vertical Image Content & Sequence:

Video Content Guidelines:

• Match the style and tone of the lifestyle images
• Focus on demonstrating the complete use/assembly process
• Weave selling points as text overlays during the demonstration

Image Requirements:

• Minimum 2000x2000 pixels (supports zoom)
• Vertical orientation preferred (mobile-friendly)
• Consistent visual style across all images
• High-quality lighting, accurate colors

A+ Product Description (EBC) — "1+8+1+8+1" Structure

The Product Description page (A+ / Enhanced Brand Content) uses a "1+8+1+8+1" structure, appearing below the standard listing after Amazon's built-in recommendation widgets.

Content Guidelines:

• 1st set of 8 modules: Focus on product features and technical advantages; data-driven, iterate based on analytics
• 2nd set of 8 modules: Focus on usage scenarios and customer pain points; primarily informed by review analysis
• Brand story section: Build trust through social proof (customer numbers, awards, certifications)
• Each module: image + text pair; keep text concise and scannable
• Use competitor analysis to identify gaps and differentiation opportunities

Workflow

Standard Listing Creation Process

1. Research Phase

   • Analyze 3-5 competitor listings
   • Identify keyword gaps and content differentiation opportunities
   • Review customer feedback to understand pain points and selling angles

2. TD Creation Phase

   • Identify top 4 selling points from research
   • Write 7 bullet points following the "4+2" formula
   • Ensure consumer search keywords are woven naturally into descriptions

3. Image Planning Phase

   • Plan the "X+1" image set based on selling points from TD
   • Write detailed image briefs for each slot
   • Ensure scenes match their corresponding selling points

4. A+ Content Phase

   • Build the "1+8+1+8+1" page structure
   • Feature modules based on product data; scenario modules based on review analysis
   • Include brand story with trust-building elements

5. Review and Optimize Phase

   • Cross-check all components for consistency (selling points should align across TD, images, and A+)
   • Verify keyword coverage across bullet points and A+ content
   • Ensure no duplication — A+ content should complement, not repeat, bullet points verbatim

Common Mistakes to Avoid

Quick Reference

Bullet points: 7 max, "4+2" formula (4 selling points + what's-in-box + warranty)

Images: X vertical images + 1 video; main image on white/gray, lifestyle images with selling point text

A+ content: "1+8+1+8+1" = hero → features → hero → scenarios → brand story

Key principles:

• Benefits over features in bullet points
• Search keywords woven naturally into descriptions
• Mobile-first image orientation (vertical)
• A+ feature modules driven by data, scenario modules driven by reviews
• Consistent visual style across all assets