Draft Outreach

Research Summary

Key findings about the prospect and company, with relevance to your offering.

Email Draft

Subject line options (3 alternatives):

1. [Trigger-based subject]
2. [Value-based subject]
3. [Curiosity-based subject]

Email body: AIDA framework (Attention, Interest, Desire, Action)

LinkedIn Alternative

• Connection request message (300 char limit)
• Follow-up message template

Reasoning

Why this approach was chosen and what research supported it.

Follow-up Sequence (optional)

• Day 3: [Follow-up angle]
• Day 7: [Different value add]
• Day 14: [Final touch]

Style Rules

• Plain text only — no markdown asterisks, bold, or fancy formatting in emails
• Short paragraphs — 1-2 sentences each
• No generic openers — avoid "I hope this email finds you well"
• One clear CTA — single, specific ask
• No feature dumps — focus on one relevant value proposition
• Conversational tone — write like a human, not a marketing machine
• Under 150 words for initial outreach

Message Types

Cold Outreach

Research-backed first touch with specific personalization hook.

Warm Reconnection

Reference prior relationship, shared context, or mutual connection.

Post-Event Follow-up

Reference specific conversation or session from the event.

Referral Introduction

Leverage the mutual connection with appropriate context.

Tips

• Include the prospect's domain for more precise research
• Specify the person's name and title for targeted personalization
• State your goal ("book a demo", "start a conversation", "share a resource")
• Mention any specific trigger events you know about