Name: Renewal Playbooks
Author: gtmagents

Renewal Playbooks System Skill

When to Use

Building standardized renewal motions (green maintainers, yellow accelerators, red save plays).
Coordinating cross-functional resources for strategic accounts.
Training CSM/AEs on messaging, proofs, and negotiation sequences.

Segmentation – define tiers, ARR thresholds, personas involved, and governance requirements.
Trigger Matrix – map health indicators and risk levels to recommended plays.
Narrative Blocks – curate value stories, ROI stats, roadmap previews, and reference assets per persona.
Commercial Guardrails – outline pricing levers, discount approvals, and deal-desk steps.
Measurement – tie each play to conversion, churn, and NRR metrics with review cadence.

Building standardized renewal motions (green maintainers, yellow accelerators, red save plays).
Coordinating cross-functional resources for strategic accounts.
Training CSM/AEs on messaging, proofs, and negotiation sequences.

Segmentation – define tiers, ARR thresholds, personas involved, and governance requirements.
Trigger Matrix – map health indicators and risk levels to recommended plays.
Narrative Blocks – curate value stories, ROI stats, roadmap previews, and reference assets per persona.
Commercial Guardrails – outline pricing levers, discount approvals, and deal-desk steps.
Measurement – tie each play to conversion, churn, and NRR metrics with review cadence.