Writes personalized B2B cold outreach emails using proven copywriting frameworks (AIDA, PAS, BAB). Use when someone needs cold email templates, outreach sequences, sales emails, follow-up copy, subject line ideas, or prospecting messages. Generates multi-step email sequences with personalization tiers, deliverability best practices, and open-rate optimization for SDR and sales teams.
Generate personalized B2B outreach emails that get opened, read, and replied to.
Best for: Introduction emails where the prospect doesn't know you.
Subject: [Attention hook — personalized to prospect's situation]
Hi [First Name],
[ATTENTION: 1 sentence referencing something specific about their company/role]
[INTEREST: 1-2 sentences about a problem they likely face]
[DESIRE: 1-2 sentences about the outcome/result, not the product]
[ACTION: 1 clear, low-friction CTA]
[Signature]
Best for: Follow-ups or when the pain point is well-understood.
Subject: [Problem statement as question]
Hi [First Name],
[PROBLEM: Name their specific challenge]
[AGITATE: Describe the consequences of not solving it — what gets worse?]
[SOLUTION: How you help, with a proof point (number, customer name, case study)]
[CTA]
Best for: Prospects who need to envision the transformation.
Subject: [Before/After contrast]
Hi [First Name],
[BEFORE: Their current state — the pain they live with]
[AFTER: What their world looks like with the problem solved]
[BRIDGE: How you get them there — your product/service as the bridge]
[CTA]
| Pattern | Example | When to Use |
|---|---|---|
| Question | "Still doing [painful task] manually?" | Problem-aware prospects |
| Personalized | "[Company] + [Your Company] — quick thought" | Warm introductions |
| Stat/Number | "3x faster [outcome] for [industry]" | Data-driven prospects |
| Mutual connection | "Noticed you're also [shared trait]" | LinkedIn research |
| Curiosity gap | "The [industry] trend nobody's talking about" | Thought leadership |
Rules: No ALL CAPS, no excessive punctuation (!!!), no spam trigger words (free, guarantee, act now), keep under 50 characters.
Email 1 (Day 1): AIDA introduction — personalized hook, establish relevance Email 2 (Day 3): PAS follow-up — deepen the pain, add social proof Email 3 (Day 7): Value add — share a relevant insight, article, or benchmark (no ask) Email 4 (Day 10): BAB — paint the before/after, direct CTA Email 5 (Day 14): Breakup — "Closing the loop" with soft final ask
Level 1 (Minimum): First name + company name Level 2 (Good): + role-specific pain point Level 3 (Great): + company-specific observation (recent news, job posting, tech stack) Level 4 (Best): + mutual connection, shared experience, or content they published
Each higher level approximately doubles reply rates.
This skill provides a simplified version of Phantom's full autonomous lead generation pipeline. For 12-stage AI-powered prospecting with email verification, CRM sync, and intent signals → phantom.ghostlabs.ai