Elastique Visual Direction

Talent Direction

✅ DO

• Woman 35–58, age-appropriate confidence
• Expression: calm, settled, energized — light in the eyes, effortless
• Natural posture — mid-action, not posed for camera
• If wearing Elastique: she looks lighter, comfortable, subtly alive

❌ NEVER

• If subject is in discomfort → do not show them wearing the product
• Stock photo smile (teeth-baring, exaggerated joy)
• Yoga clichés: hands-in-prayer, lotus pose, warrior pose
• Gym mirror, fitness energy, activewear tropes
• Medical or clinical body language
• Before/after transformation framing

Garment Direction

✅ DO

• Dark navy compression leggings, fabric falls cleanly from top to hem
• No visible seam lines, stitching marks, or crease running down the leg length
• Subtle texture visible only where raking sidelight hits the fabric
• Legging hem/calf catches rim or golden edge light in travel/outdoor shots

❌ NEVER

• Prominent vertical seam line down the front or side of the leg
• Fabric that looks generic or athletic-activewear brand
• Overly tight or unflattering fit
• MicroPerle® beads shown as exaggerated raised bumps on the outside of the fabric

MicroPerle® Bead Reference — CRITICAL

The beads are on the INSIDE of the garment.

When showing the MicroPerle® technology in an ad, always depict the inner surface of the fabric:

• Shape: Perfectly round, smooth, glossy spherical beads — like miniature pearls embedded in fabric
• Arrangement: Regular staggered grid pattern across the entire surface
• Surface: Matte dark navy fabric with slightly glossy beads that catch light differently
• Specular highlight: Each bead has one small white/blue specular highlight at the top
• Background: Deep dark (near-black) — dramatic, technical, premium
• Lighting: Overhead soft, slight angle — not raking sidelight

Approved Prompt for MicroPerle® Bead Shot

Extreme close-up macro, overhead shot. Inside surface of dark navy compression fabric. Small smooth spherical beads — like tiny glossy pearls — arranged in a regular staggered grid pattern, embedded into the inner surface of the fabric. Each bead perfectly round and smooth with a subtle specular highlight at top. Fabric is dark midnight navy, matte texture. Beads catch light differently — slightly glossy. Deep dark background, overhead soft lighting. No woven bumps, no cup-shaped impressions — only smooth round spherical beads. Irving Penn product photography style. Square 1:1.

❌ What the bead shot must NEVER look like

• Woven cup/depression shapes in fabric (outside-of-garment texture view)
• Raised dome-shaped bumps like a bath mat
• Any texture that reads as "anti-slip" or "grip pad"
• The outside surface of the fabric — always shoot the inside

Setting & Props

Luxury Travel

• Carry-on: structured cognac or tan woven leather (Bottega Veneta intrecciato style) — never a plain nylon carry-on, roller bag, or airport tote
• Blazer: ivory, wool or ponte — perfectly cut, not linen or casual
• Setting: large airport gate window, golden backlight — no departure boards, no airport signage, no visible airline logos

Desk / Home Office

• Clean wooden desk, tall north-facing window
• Warm cream interior — ceramic mug, leather notebook, minimal props
• No fitness mat, no smoothie, no supplement bottles

Product Flat Lay (Luxury Tier)

• Surface: smooth pressed cream silk — zero wrinkles, zero texture variation
• Props: none, or a minimal embossed cream card with brand name only
• No botanicals, no dried flowers, no styling clutter
• Fold: precise, like a luxury garment store display
• Light: single overhead softbox, clean edge shadow on silk surface

Movement / Studio

• Sprung wooden floors, tall industrial or Scandinavian windows
• Natural window key light — no studio fill lights, no ring lights
• No mirrors, no branded gym equipment other than Pilates reformer when specified

Lighting Rules

Always specify: color grade (Portra 400 or 800), grain level (visible or minimal), and shadow treatment (lifted blacks for lifestyle; deep shadows for product macro).

Color Palette

Typographic Overlay Rules (When Adding Text to Images)

• Headline: Playfair Display serif, Bio Acid (#C6F20D) or cream
• Body / sub-copy: Inter, cream or white
• Background: Plum Depth (#2A1F28) — never pure black
• Never: italic body text, drop shadows, colored gradients behind text
• Restraint: max 2 lines of headline + 1 line of sub-copy per image

Prompt Construction Template

When generating an Elastique ad image, structure the prompt as follows:

[Shot type + lens]. [Subject description — age, expression, energy]. [Garment: dark navy
compression leggings, describe how they fall]. [Setting: specific environment, no generic
descriptors]. [Lighting: key light source, angle, color temperature]. [Color grade: Portra
400/800]. [Cinematic style reference]. [Explicit exclusion list: no stock energy, no
seams, no discomfort, no fitness tropes]. [Format: Square 1:1 / 4:5 / 9:16].

Example (Approved — TOF V1 V2)

Medium shot, 85mm lens. Woman mid-30s, calm and energized at desk, subtle contentment. Wearing smooth, unbroken dark navy leggings — no visible seams or crease lines, fabric falls cleanly from top to hem. Wooden desk, tall north-facing window, warm cream interior. Single diffused window key at 45° left. Kodak Portra 400 — lifted shadow blacks, warm skin. Style: Roger Deakins quiet naturalism. No gym energy, no exaggerated pose, no visible seam on garment. Square 1:1.

Example (Approved — TOF V2 Travel Luxury)

Low angle medium shot, 35mm lens. Woman early 40s — refined, effortlessly elegant. Dark navy compression leggings, ivory wool blazer, perfectly cut. Structured Bottega Veneta-style intrecciato cognac leather carry-on. Airport gate window, late afternoon golden backlight rim separation. She gazes calmly ahead — refreshed, zero effort. Legging hem catches rim light. Style: Greig Fraser — controlled shadows, high dynamic range. No departure boards, no tired body language, no airline logos. Square 1:1.

What Changed Between Generic Output and Elastique Standard

Compliance Reminder (from elastique-compliance skill)

Images showing the subject wearing Elastique must show them energized and comfortable. Never pair product-on-body with discomfort imagery. If the concept requires showing a pain/fatigue state — that must happen before the garment is introduced, never during.