Photography Direction

Photo Selection Criteria

Technical

• Resolution sufficient for intended use (2x for retina)
• Sharp focus on the subject
• No distracting artifacts or compression
• Appropriate aspect ratio for the layout

Compositional

• Clear subject/focal point
• Background doesn't compete with subject
• Enough negative space for text overlay (if needed)
• Works at multiple crop ratios for responsive use

Brand Fit

• Matches defined mood and color direction
• Consistent with other images in the same context
• Avoids stock photo cliches (handshake, pointing at screen, diverse group laughing at laptop)
• Represents intended audience authentically

Stock Photo Rules

• Avoid obviously staged/posed shots
• Avoid watermarked previews in mockups
• Prefer photography from smaller, curated libraries over mega-stock sites
• If using AI-generated images, ensure no artifacts (wrong fingers, text gibberish, uncanny expressions)
• Always check licensing for intended commercial use