Defining a Photo Style
Mood Board First
Before selecting any photos, define:
- Lighting: Natural vs studio, warm vs cool, high-key vs low-key
- Composition: Centered vs rule-of-thirds, close-up vs environmental
- Color grading: Warm, cool, desaturated, high-contrast, film-like
- Subject: People, objects, environments, abstract
- Energy: Calm, energetic, contemplative, dynamic
Style Categories
| Style | Characteristics | Best For |
|---|
| Editorial | High contrast, dramatic lighting, strong composition | Luxury, fashion, premium brands |
| Documentary | Natural light, candid, unposed | Authentic, mission-driven brands |
| Product | Clean, controlled, focus on the object |