Ads Photoshoot

Process

Step 1: Collect Product Information

Ask (combine into one message):

1. Product image: Path to product image file (local) OR product URL OR text description

   "Provide a product image path (e.g. ./product.jpg), a URL, or describe your product"

2. Product description: What is it? Key features to highlight? (helps prompt quality)
3. Styles to generate: Which of the 5 styles? (default: all 5)
   • Studio, Floating, Ingredient, In Use, Lifestyle
4. Target platforms: Which platforms will these run on?
   • Determines output sizes (default: Meta + TikTok → 1:1 + 9:16)

Step 2: Load Brand Profile (Optional)

Check for brand-profile.json in the current directory.

If found, extract for style injection:

• colors.primary → inject into backgrounds and accent elements
• aesthetic.mood_keywords → inject as atmosphere descriptors
• target_audience → use for Lifestyle and In Use context
• imagery.forbidden → exclude from all prompts

If not found, proceed with standard style templates.

Step 3: Verify banana-claude

Verify banana-claude is installed (run /banana setup to check). If not installed, display setup instructions and exit.

Step 4: Construct Prompts per Style

For each selected style, build the prompt using the template + product description + brand DNA.

Style 1: Studio

Clean, e-commerce style product shot.

Base template:

"[product description], professional product photography, clean white seamless
background, even studio lighting, soft drop shadow, high detail product focus,
ecommerce style, [brand.colors.primary] subtle accent reflections if applicable,
top-down or 3/4 angle, no distractions, catalog quality"

Composition: Centered, slight 3/4 angle or flat lay. Output sizes: 1080×1080, 1080×1920

Style 2: Floating

Dramatic levitation effect.

Base template:

"[product description] floating in mid-air, dramatic floating product shot,
[brand.colors.primary or brand.aesthetic.mood_keywords[0]] gradient background,
atmospheric shadow below product, levitation effect, product defying gravity,
clean modern aesthetic, high contrast, striking visual"

Composition: Product centered vertically, ample space above and below. Output sizes: 1080×1080, 1080×1920

Style 3: Ingredient

Flat lay with components.

Base template:

"[product description] centered flat lay, surrounded by its key ingredients
or materials artfully arranged, top-down overhead view, clean light background,
natural texture surface, product as hero element, ingredients scattered with
intentional negative space, editorial food photography style"

Composition: Top-down, product in center, ingredients fanning out. Output sizes: 1080×1080 (optimal for this style)

Style 4: In Use

Authentic usage context.

Base template:

"person's hands using [product description] in natural context, lifestyle
photography, focus on product-hand interaction, shallow depth of field,
warm natural window light, authentic not staged, [brand.target_audience.profession]
implied context, [brand.aesthetic.mood_keywords] atmosphere"

Composition: Hands prominent, product clearly identifiable, background soft-focus. Note: Hands only; no full face (avoids model release complications). Output sizes: 1080×1080, 1080×1920

Style 5: Lifestyle

Aspirational full-context shot.

Base template:

"[product description] in aspirational lifestyle scene, [brand.target_audience.age_range]
demographic implied environment, [brand.target_audience.profession] context,
[brand.aesthetic.mood_keywords] atmosphere, golden hour or clean natural lighting,
editorial photography style, [brand.aesthetic.negative_space] composition,
product clearly visible and prominent"

Composition: Environmental context, product as hero element within the scene. Output sizes: 1080×1080, 1080×1920

Step 5: Generate Images

Domain mode selection per style:

• Use banana Product mode for Studio, Floating, and Ingredient styles
• Use banana Editorial mode for In Use and Lifestyle styles
• Set resolution to 2K (default) for all generations

Aspect ratio setup: Use banana MCP set_aspect_ratio before each generation:

• For 1080x1080: set ratio to 1:1
• For 1080x1920: set ratio to 9:16

For each style x size combination, use /banana generate with the constructed prompt, selected domain mode, and correct aspect ratio. Save output to ./product-photos/[style]/[product-slug]-[style]-[WxH].png.

Track results. If a generation fails, retry once with a simplified prompt.

Step 6: Organize and Report

Output directory structure:

./product-photos/
  studio/
    product-studio-1080x1080.png
    product-studio-1080x1920.png
  floating/
    product-floating-1080x1080.png
    product-floating-1080x1920.png
  ingredient/
    product-ingredient-1080x1080.png
  in-use/
    product-in-use-1080x1080.png
    product-in-use-1080x1920.png
  lifestyle/
    product-lifestyle-1080x1080.png
    product-lifestyle-1080x1920.png

Summary:

✓ Product photos generated: [N] images

  Studio:     ./product-photos/studio/ (2 sizes)
  Floating:   ./product-photos/floating/ (2 sizes)
  Ingredient: ./product-photos/ingredient/ (1 size; square only)
  In Use:     ./product-photos/in-use/ (2 sizes)
  Lifestyle:  ./product-photos/lifestyle/ (2 sizes)

  Cost: see ~/.banana/costs.json for total spend

  Best for:
  • Meta Feed → Studio (1:1) or Lifestyle (1:1)
  • TikTok/Reels → Floating (9:16) or In Use (9:16)
  • LinkedIn → Studio (1:1) or Lifestyle (1:1)
  • Google PMax → Studio (1:1); crop to 1.91:1 after

  Run `/ads generate` to use these in a full campaign.

Cost Estimate

Before generating, show:

• Number of styles selected x 2 sizes = total images
• Estimated cost based on banana pricing tiers
• If >$0.50, ask for confirmation

Platform Recommendations

Reference Files

• ads-shared/references/image-providers.md: API setup and pricing
• ads-shared/references/brand-dna-template.md: Brand injection schema
• ads-shared/references/meta-creative-specs.md: Safe zone for 9:16
• ads-shared/references/tiktok-creative-specs.md: Safe zone constraints