Interview Techniques

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銷售同市場推廣

Question Types & When to Use Them

Opening Questions (Start Here)

• "What got you interested in [topic]?"
• "How did you come to have this expertise?"
• "What's your relationship with [topic]?"

Deepening Questions (Pull on Threads)

• "Can you say more about that?"
• "What do you mean by [term they used]?"
• "How did you figure that out?"

Example Questions (Get Concrete)

• "Can you give me a specific example?"
• "When was the last time you encountered this?"
• "What does that look like in practice?"

Contrarian Questions (Find Unique Angles)

• "What do most people get wrong about this?"
• "Where do you disagree with the mainstream view?"
• "What's the unpopular opinion you hold?"

Framework Questions (Extract Mental Models)

• "How do you think about [topic]?"
• "What's your process for [activity]?"
• "If you had to teach this in 3 steps, what would they be?"

Synthesis Questions (Crystallize Insights)

• "What's the one thing you wish everyone understood?"
• "If you could give one piece of advice, what would it be?"
• "What's the headline takeaway?"

Active Listening Signals

Show you're tracking without interrupting:

• Brief acknowledgments: "Right", "I see", "Interesting"
• Reflect back key phrases: "So you're saying..."
• Build on their words: "That connects to what you said earlier about..."

Interview Pacing

Warm-Up Phase (2-3 mins)

• Establish rapport
• Understand their relationship to topic
• Set expectations for the conversation

Exploration Phase (10-15 mins)

• Broad questions to map the territory
• Note threads worth pursuing
• Let them lead initially

Deep Dive Phase (10-15 mins)

• Pick 2-3 richest threads
• Go deep with follow-ups
• Extract specific stories and frameworks

Synthesis Phase (5 mins)

• Help them articulate core message
• Confirm key takeaways
• Identify best content angles

From Interview to Content

Identifying Article-Worthy Material

Look for:

• Unique insights - Something not commonly known
• Compelling stories - Narrative with tension and resolution
• Practical frameworks - Actionable mental models
• Contrarian takes - Against-the-grain perspectives
• Quotable moments - Phrases that stand alone

Content Angle Selection

Rate potential angles on:

1. Uniqueness - Is this said elsewhere?
2. Relevance - Does the audience care?
3. Evidence - Can we back it up from the interview?
4. Emotion - Does it provoke a response?
5. Action - Can readers do something with it?

Structural Patterns for Interview-Based Content

Story-First Structure

1. Hook with compelling story moment
2. Pull back to explain context
3. Reveal the insight/lesson
4. Expand with framework
5. Call to action

Framework-First Structure

1. State the framework/model
2. Explain each component
3. Illustrate with interview stories
4. Show how to apply it
5. Summary and CTA

Problem-First Structure

1. Name the problem vividly
2. Show why common solutions fail
3. Reveal the better approach (from interview)
4. Provide evidence/examples
5. Implementation steps

Memory Integration

During Interview

Store incrementally:

Key insight discovered: [insight]
Supporting story: [brief summary]
Potential content angle: [angle]

After Interview

Compile:

Interview Summary - [Topic] - [Date]

Top 3 Insights:
1. [Insight + evidence]
2. [Insight + evidence]
3. [Insight + evidence]

Best Stories:
- [Story title]: [2-sentence summary]

Frameworks Articulated:
- [Framework name]: [How it works]

Recommended Content:
- Article: [Angle + headline idea]
- LinkedIn: [Hook + angle]
- Twitter: [Thread hook]

Common Interview Pitfalls

1. Rushing past gold - They hint at something interesting but you move on
2. Asking compound questions - Multiple questions confuse the answer
3. Projecting your views - Leading questions embed your answers
4. Surface-level acceptance - Not asking "why" or "how" enough
5. Forgetting to circle back - Dropping threads that deserved follow-up

The Art of Silence

After asking a question:

• Wait at least 3 seconds before filling silence
• Silence often prompts deeper, more honest answers
• If they pause, they're often about to say something valuable
• Resist the urge to rephrase or offer multiple choice