Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.
Social media strategy, content creation, and community building across platforms.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply social media expertise when:
| Platform | Best For | Primary Audience |
|---|
| Content Type |
|---|
| B2B/B2C |
|---|
| Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B | |
| Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both |
| Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C | |
| TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C |
| Local, community, groups | Broad, 35-65+ | Video, groups, events | Both | |
| YouTube | Education, how-to, long-form | All ages | Long-form video | Both |
The 4 Content Pillars:
| Pillar | Purpose | Ratio | Examples |
|---|---|---|---|
| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |
| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |
| Inspirational | Build connection, emotion | 20% | Stories, motivation, culture |
| Promotional | Drive action, revenue | 10% | Offers, product, CTAs |
LinkedIn Algorithm:
Instagram Algorithm:
TikTok Algorithm:
Twitter/X Algorithm:
| Platform | Best Days | Best Times (local) | Frequency |
|---|---|---|---|
| Tue-Thu | 8-10am, 12pm | 1-2/day | |
| Mon-Fri | 11am, 2pm, 7pm | 1-2/day + Stories | |
| TikTok | Tue-Thu | 7-9pm | 1-3/day |
| Twitter/X | Wed-Fri | 9am, 12pm, 5pm | 3-5/day |
| Wed-Fri | 1-4pm | 1-2/day |
Proactive Engagement:
Community Building:
Carousel Best Practices:
Video Best Practices:
Text Post Best Practices:
| Agent | How They Use This Skill |
|---|---|
copywriter | Social copy creation |
brainstormer | Campaign ideation |
planner | Social calendar planning |
continuity-specialist | Community engagement strategy |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Same content everywhere | Platforms differ | Adapt per platform |
| Posting and ghosting | Kills engagement | Engage in comments |
| All promotion | No one follows for ads | 90% value, 10% promo |
| Ignoring analytics | Repeating what doesn't work | Analyze and iterate |
| Buying followers | Fake engagement, hurts reach | Grow organically |
| Metric | Good | Excellent | Calculate |
|---|---|---|---|
| Engagement Rate | 1-3% | 3%+ | (Engagements / Followers) × 100 |
| Follower Growth | 2-5%/mo | 5%+/mo | Monthly net new / Total |
| Share Rate | 1-2% | 2%+ | Shares / Reach |
| Save Rate | 2-5% | 5%+ | Saves / Reach |
/social/schedule - Create posting schedule/social/engage - Develop engagement strategy/social/viral - Create viral-potential content/content/social - Platform-specific contentreferences/platform-algorithms.md - How each algorithm worksreferences/content-formats.md - Format best practicesreferences/engagement-tactics.md - Building engagementreferences/viral-mechanics.md - What makes content spread