Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Content planning, creation, and distribution for sustainable organic growth.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply content strategy expertise when:
Content pillars are the main themes your content revolves around.
Criteria for Strong Pillars:
Example Pillar Structure:
| Pillar | Purpose | Content Types |
|---|---|---|
| Industry Insights | Thought leadership | Reports, trends, analysis |
| How-To/Tutorials | Education | Guides, videos, templates |
| Customer Success | Social proof | Case studies, testimonials |
| Product Updates | Awareness | Release notes, feature deep-dives |
| Company Culture | Employer brand | Behind-scenes, team stories |
| Stage | Goal | Content Type | Format | CTA |
|---|---|---|---|---|
| TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow |
| MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register |
| BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy |
| Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
70-20-10 Rule:
Content Type Mix:
Weekly Cadence Example:
| Day | Primary Channel | Content Type | Goal |
|---|---|---|---|
| Monday | Blog | Educational | SEO traffic |
| Tuesday | Thought leadership | B2B engagement | |
| Wednesday | Nurture | Subscriber retention | |
| Thursday | Social | Community | Engagement |
| Friday | Video | Educational | Multi-channel |
| Original | → Blog Post | → Social | → Video | |
|---|---|---|---|---|
| Webinar | Recap post | Key quotes | Summary | Clips |
| Case Study | Detailed post | Stats carousel | Teaser | Interview |
| Research Report | Analysis post | Data graphics | Key findings | Explainer |
| Podcast | Transcript post | Audiograms | Highlights | Video version |
| Agent | How They Use This Skill |
|---|---|
planner | Building content calendars and editorial plans |
copywriter | Creating content aligned with strategy |
attraction-specialist | SEO-optimized content creation |
email-wizard | Email content aligned with nurture goals |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Creating without strategy | Random content, no compounding | Define pillars first |
| All BOFU content | Ignores 97% not ready to buy | Full-funnel approach |
| Publish and forget | Wastes content investment | Promote and repurpose |
| Quantity over quality | Dilutes brand, wastes resources | Better content, less often |
| Ignoring data | Repeating what doesn't work | Analyze and iterate |
| Stage | Key Metrics | Good Benchmark |
|---|---|---|
| TOFU | Traffic, reach, impressions | +10% MoM growth |
| MOFU | Downloads, signups, engagement | 2-5% conversion |
| BOFU | Demos, trials, influenced revenue | 10-20% of pipeline |
| Overall | Content ROI, CAC impact | 3:1 return |
/campaign/calendar - Generate content calendar/content/blog - Create SEO-optimized blog post/content/social - Create platform-specific social contentreferences/content-pillars.md - Building pillar strategyreferences/editorial-calendar.md - Calendar planningreferences/repurposing.md - Content multiplicationreferences/distribution.md - Amplification strategies