The Business-Law Toolbox at a Glance

Technique 1 — Elements of Contract Formation

Pattern: A legally enforceable contract in most common-law jurisdictions requires five elements. Miss any one, and there is no contract — only an unenforceable promise.

The five elements.

1. Offer — a specific proposal with terms the other party could accept.
2. Acceptance — unambiguous agreement to the offer's terms. "Counter-offers" are not acceptance; they are new offers.
3. Consideration — something of value exchanged. Each side must give and receive; a one-sided promise is not a contract (though it may be a gift, which has different rules).
4. Capacity — the parties must have legal capacity (of age, of sound mind, authorized to bind their organization).
5. Legal purpose — the contract cannot be for something illegal. A contract to violate a law is void.

Worked example. A freelancer and a startup agree on a scope of work over email. The freelancer says "Sounds good, I'll start Monday" and starts work. The startup later disputes the fee. Was there a contract? Offer (the scope), acceptance ("sounds good"), consideration (work for payment), capacity (both adults authorized for themselves), legal purpose (lawful work) — all five elements present. The contract exists even without a signed document. The dispute is about terms, not existence.

Practical rule. Enforceability and provability are different things. A contract may exist without paper, but proving its terms in a dispute is much harder. Written contracts exist primarily to make proof cheap, not to create the obligation.

Technique 2 — Common Contract Types

Discipline. Pick the right type for the situation. Using an NDA for a services engagement is a category error that leaves both sides exposed.

Technique 3 — Terms to Watch

When reviewing a draft, the highest-leverage terms are rarely the ones the headline clause talks about. The following list is where experienced counsel looks first.

Heuristic. The more asymmetric these terms are, the more important it is to negotiate them. A contract drafted by the other side's lawyer will be asymmetric in their favor by default — not by malice, but because that is their job.

Technique 4 — Property Rights

Pattern: Property rights determine who can use, transfer, and exclude others from a resource. Well-defined property rights are a precondition for markets; poorly defined rights produce disputes, under-investment, and the tragedy of the commons.

Categories of property.

• Real property — land and fixtures
• Personal property — movable tangible goods
• Intellectual property — legally protected intangibles (see Techniques 7-10)
• Financial property — securities, bank accounts, digital assets

Rights bundle. Ownership is not a single right but a bundle: use, exclude, transfer, encumber, destroy. Different legal systems define the bundle differently. A tenant has some rights but not all; a holder of a life estate has rights that end at death.

Business relevance. When a deal transfers something, specify exactly which rights transfer. "We sold the data" is ambiguous — did you sell the copy of the data, the right to use it, the right to re-sell it, or the right to exclude the seller from future use? Each is a different contract.

Technique 5 — Consumer Protection

Pattern: Consumer-protection law creates asymmetric rules favoring buyers in transactions with businesses, on the theory that consumers have less information and bargaining power. The rules vary substantially across jurisdictions but share common themes.

Common consumer-protection concerns.

• Truth in advertising — claims must be substantiable
• Warranty rules — express and implied warranties that cannot be fully disclaimed
• Unfair and deceptive practices — broad prohibitions on misleading marketing
• Privacy — rules on collecting, storing, and using personal data (GDPR in the EU, CCPA in California, varied elsewhere)
• Cooling-off periods — for certain sale types, the consumer can cancel within a window
• Right of return — legally required in some jurisdictions for certain goods
• Debt collection — limits on how a creditor may pursue a consumer

Practical rule. Consumer-facing businesses should assume that their marketing and sales practices will be read strictly by regulators and plaintiffs. The internal standard is not "what can we get away with" but "what would a reasonable customer, reading our claims literally, expect?"

Technique 6 — Employment Basics

Pattern: Employment relationships are governed by a layer of law separate from general contract law — wage and hour rules, discrimination protection, workplace safety, unemployment insurance, payroll taxes, and in some jurisdictions, works councils and collective bargaining.

Founder-relevant decisions.

• Employee vs contractor — misclassifying an employee as a contractor is a common and costly error. Jurisdictions apply multi-factor tests; do not rely on the label.
• At-will vs just-cause — in the U.S. most employment is at-will (either party can terminate at any time, for almost any reason), subject to anti-discrimination and retaliation exceptions. Other jurisdictions require just cause for termination.
• IP assignment — employment agreements should include an assignment of work-product IP to the firm, subject to jurisdictional limits on pre-existing IP and personal-time inventions.
• Classification under wage law — exempt vs non-exempt status determines overtime obligations. Mis-classifying a non-exempt worker as exempt is a common source of class actions.
• Equity compensation — stock options and RSUs have tax and securities-law consequences. A $0.01 strike price is not free; it is a taxable benefit.

Discipline. Growing past a handful of employees is the point at which informal employment practices start creating real risk. A single employment lawyer review around the 10-employee mark is cheap insurance.

Technique 7 — Patents

Pattern: A patent grants an exclusive right to make, use, sell, or import an invention for a limited time (typically 20 years) in exchange for public disclosure of how the invention works. Patents protect ideas embodied in inventions, subject to strict requirements.

Requirements (U.S., similar elsewhere).

1. Novel — not previously disclosed anywhere in the world
2. Non-obvious — not obvious to a person of ordinary skill in the art at the time
3. Useful — has some practical utility
4. Patent-eligible subject matter — not an abstract idea, law of nature, or natural phenomenon (the boundary is contested, especially for software)

Strategic considerations.

• Cost. A single U.S. utility patent typically costs $10K-$30K through issuance, plus maintenance fees. International filing multiplies this.
• Time. Two to four years from filing to issuance. By the time the patent issues, the technology may have moved.
• Disclosure cost. A patent teaches the world how to make the invention. Competitors can design around the claims.
• Enforcement. A patent is only valuable if the owner is willing and able to enforce it. Litigation costs millions.

When NOT to patent. When trade secrets are more practical (hard-to-reverse-engineer processes), when the invention's commercial life is shorter than the patent timeline, or when enforcement is unrealistic.

Technique 8 — Copyrights

Pattern: Copyright protects original expression fixed in a tangible medium — text, code, music, images, video. It does not protect ideas, facts, systems, or methods. Copyright exists automatically on creation; registration is optional but valuable for enforcement.

Key features.

• Automatic — no filing required for the right to exist
• Long duration — life of author plus 70 years (U.S.), similar elsewhere
• Broad scope — any original expression qualifies
• Fair use / fair dealing — limited exceptions for criticism, parody, education, research, transformative use

Business relevance. Software is copyrightable as a literary work. A firm's codebase is protected whether or not it is registered, but registration creates the presumption of ownership and enables statutory damages. Open-source licenses are copyright licenses — they work by granting specific uses on condition of compliance. Violating an open-source license is copyright infringement.

Work-for-hire. Copyright in work created by an employee in the scope of employment belongs to the employer automatically. Contractor work is different — the default is that the contractor owns the copyright, and a written assignment is required to transfer it. A firm hiring contractors for creative work must include an assignment clause.

Technique 9 — Trademarks

Pattern: A trademark is a word, phrase, logo, or other identifier that distinguishes the source of goods or services. Trademarks protect brand, not product. The purpose is to prevent consumer confusion about who made the goods.

Key features.

• Use-based (in common-law jurisdictions) — rights arise from commercial use, not just registration
• Registration strengthens the right and expands its geographic scope
• Renewable indefinitely so long as the mark remains in use
• Must be distinctive — generic terms ("Apple" for apples) cannot be trademarked, descriptive terms ("Soft Fabric") only with acquired distinctiveness, suggestive/arbitrary/fanciful terms are strongest

Genericide. A trademark that becomes the generic term for its product category ceases to be protectable. Aspirin, escalator, and thermos all lost their trademark status this way. Companies actively police their marks (e.g., Xerox's "photocopy, don't Xerox" campaigns) specifically to prevent this.

Business decision. A company should register marks for its core brands in core markets early, because rights can be hard to recover after a squatter takes them in another jurisdiction. International trademark strategy is complex and worth counsel.

Technique 10 — Trade Secrets

Pattern: A trade secret is any information with commercial value that the firm takes reasonable steps to keep secret. Trade secrets are protected against misappropriation (improper taking) but not against independent discovery or reverse engineering.

Requirements.

1. Information has commercial value from not being generally known
2. The firm takes reasonable steps to maintain secrecy — access controls, NDAs with employees and partners, physical and digital protection

Compared to patents. Trade secrets can last forever (the Coca-Cola formula is a famous example), but offer no protection if the secret is independently discovered or reverse-engineered. Patents offer stronger protection for a shorter time, at the cost of public disclosure. The choice depends on the invention's susceptibility to reverse engineering and its expected commercial life.

Operational requirements. Trade-secret protection evaporates if the firm is careless. Employees must sign confidentiality agreements. Information must be compartmentalized. Departing employees must be reminded of their obligations. A lax firm cannot credibly claim "we took reasonable steps."

Decision Guidance

1. Is a deal being struck? Check the five elements of formation.
2. Is there a template for this kind of deal? Use it, don't reinvent.
3. Did someone else draft it? Read the asymmetric clauses carefully.
4. Who owns what after the transaction? Pin down the property-rights bundle.
5. Selling to consumers? Audit marketing claims and privacy practices.
6. Hiring past a handful? Get a single employment-law review.
7. Invention that is novel and non-obvious? Patent decision.
8. Original expression as a product? Copyright is automatic; register if valuable.
9. Brand acquiring recognition? Trademark early.
10. Information that is valuable if secret? Trade-secret discipline.

The non-lawyer's commitment

This skill is literacy, not practice. The test of adequate legal literacy is not "I can handle this myself" but "I know when I need a lawyer and what to ask them." A founder who can read a contract, spot asymmetric terms, and ask targeted questions saves an enormous amount of lawyer time and makes better decisions than a founder who either avoids the documents or hires counsel for every question.

References

• Epstein, R. A. (2014). The Classical Liberal Constitution. Harvard University Press. (Property-rights framing.)
• Farnsworth, E. A. (2004). Contracts. 4th edition. Aspen.
• Merges, R. P., Menell, P. S., & Lemley, M. A. (2020). Intellectual Property in the New Technological Age. Aspen.
• Miller, A. R., & Davis, M. H. (2018). Intellectual Property: Patents, Trademarks, and Copyright in a Nutshell. West Academic.
• FTC. (ongoing). Advertising and Marketing Basics. Federal Trade Commission guidance.
• U.S. Copyright Office. (ongoing). Circulars. Guidance on copyright basics.
• WIPO. (ongoing). IP Facts and Figures. World Intellectual Property Organization.