Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max", or "Google campaign".
ads/references/google-audit.md for full 74-check auditads/references/benchmarks.md for Google-specific benchmarksads/references/scoring-system.md for weighted scoringNegative Keyword Rules (critical — bad negatives kill campaigns):
[keyword] for specific irrelevant queries"keyword" for irrelevant intent patternsIf Performance Max campaigns exist, additionally evaluate:
If AI Max for Search is available/active:
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| Quality Score (avg) | ≥7 | 5-6 | <5 |
| CTR (Search) | ≥6.66% | 3-6.66% | <3% |
| CVR (Search) | ≥7.52% | 3-7.52% | <3% |
| CPC (Search) | ≤$5.26 | $5.26-8.00 | >$8.00 |
| Wasted Spend | <10% | 10-20% | >20% |
| Ad Strength | Good+ | Average | Poor |
| Invalid Clicks | <5% | 5-10% | >10% |
Google Ads Health Score: XX/100 (Grade: X)
Conversion Tracking: XX/100 ████████░░ (25%)
Wasted Spend: XX/100 ██████████ (20%)
Account Structure: XX/100 ███████░░░ (15%)
Keywords: XX/100 █████░░░░░ (15%)
Ads: XX/100 ████████░░ (15%)
Settings: XX/100 ██████████ (10%)
GOOGLE-ADS-REPORT.md — Full 74-check findings with pass/warning/fail