Copywriting | Skills Pool
Copywriting Write human-sounding marketing copy that converts. Contains overused word alternatives, headline formulas, CTA patterns, and tone guidelines for specific, authentic text.
ship-studio 0 스타 2026. 1. 21. Copywriting Skill
This skill ensures all website copy sounds human, specific, and persuasive—not generic or templated.
Overused Words & Phrases
These words can feel generic. Consider more specific alternatives:
Words to Replace with Specifics
Revolutionize / Revolutionary → describe the actual change
Leverage → use, apply, take advantage of
Synergy / Synergistic → collaboration, teamwork, combined effort
Cutting-edge → new, modern, recently developed
Seamless / Seamlessly → smooth, easy, without friction
Empower / Empowering → help, enable, give you control
Game-changer / Game-changing → significant, meaningful, important
Next-generation → new, updated, version 2.0
Best-in-class → top-rated, highly rated, #1 in [category]
World-class → excellent, expert-level
Unlock (your potential, growth, etc.) → achieve, reach, gain
Elevate → improve, enhance, raise
npx skills add ship-studio/static-marketing-site-starter
스타 0
업데이트 2026. 1. 21.
직업
Transform / Transformative → change, improve, update
Streamline → simplify, speed up, make easier
Robust → strong, reliable, thorough
Scalable → grows with you, flexible, adaptable
Innovative / Innovation → new approach, different method
Disrupt / Disruptive → change, challenge, rethink
Holistic → complete, whole, comprehensive
Ecosystem → system, network, community
Paradigm → approach, model, method
Optimize → improve, refine, tune
Dynamic → active, changing, responsive
Curated → selected, chosen, hand-picked
Bespoke → custom, personalized, tailored
Thoughtfully designed → [describe what makes it thoughtful]
Phrases to Avoid
"In today's fast-paced world..." → just get to the point
"We're passionate about..." → show, don't tell
"Our team of experts..." → specific credentials work better
"Take your X to the next level" → describe the actual outcome
"One-stop shop" → be specific about what you offer
"At the end of the day..." → unnecessary filler
"It's not just X, it's Y" → just say what it is
"We don't just X, we Y" → just say what you do
"More than just a X" → say what it actually is
"Your partner in X" → describe the relationship specifically
"Solutions for all your X needs" → be specific
"Whatever your X needs" → be specific
"Say goodbye to X and hello to Y" → describe the change
"The future of X is here" → describe what's new
What TO Write Instead
Be Specific Vague Specific "Save time" "Save 3 hours every week" "Affordable pricing" "Plans start at $29/month" "Fast delivery" "Delivered in 2 days or less" "Trusted by thousands" "Trusted by 12,847 customers" "Improve your results" "Increase conversions by 34%" "Quality service" "4.9 stars from 2,400 reviews"
Use Active Voice Passive Active "Your order will be shipped" "We ship your order" "Results can be seen in..." "See results in..." "Appointments are scheduled by..." "Schedule your appointment"
Keep It Short
Headlines: 6-12 words max
Subheadlines: 15-25 words max
Body paragraphs: 3 sentences max
Bullet points: 8-12 words each
"Get more customers without spending more on ads"
"Build muscle without living at the gym"
"5 ways to double your email open rates"
"The 3-step system for stress-free meal planning"
"Project management for teams that hate project management"
"Accounting software for people who aren't accountants"
"Wake up to a clean inbox every morning"
"Finally understand your website analytics"
"What if your website actually brought in leads?"
"Tired of [common pain point]?"
"How to write emails people actually open"
"How [Company] grew from 0 to $1M in 18 months"
Generic CTAs to Improve
"Submit" → describe what happens next
"Click here" → say where they're going
"Learn more" → be specific about what they'll learn
"Get started" → describe the first step
"Sign up" → tell them what they're signing up for
"Contact us" → make it action-oriented
Better CTA Patterns
"Start my free trial"
"Get my custom quote"
"See pricing plans"
"Book my consultation"
"Download the guide"
"Join 10,000+ members"
"Start saving today"
"Create my account"
"Send me the templates"
"Show me how it works"
"Yes, I want this"
"Start my journey"
"Claim my spot"
"Reserve my seat"
"Get instant access"
Tone By Section
Hero Section
Goal: Hook attention, promise outcomeTone: Confident, direct, benefit-focusedLength: Headline + 1-2 sentence subheadlineExample:
Stop losing customers to slow support
Respond to every message in under 5 minutes with AI that sounds like your best agent.
Features Section
Goal: Explain what you offerTone: Clear, specific, benefit-orientedLength: Short headline + 1-2 sentences per featureTip: Lead with the benefit, then the featureExample:
Never miss a follow-up
Automatic reminders ping you before any lead goes cold. Set once, forget forever.
Social Proof Section
Goal: Build trust through othersTone: Authentic, specific, relatableTip: Real names, real photos, real numbersExample:
"We cut our response time from 4 hours to 12 minutes. Our CSAT went up 23 points."
— Sarah Chen, Head of Support at Acme
Pricing Section
Goal: Make decision easyTone: Transparent, no-pressure, value-focusedTip: Anchor with most popular, explain who each tier is forExample:
Starter — For solo founders testing the waters
Growth — For teams ready to scale (Most Popular)
Enterprise — For organizations with complex needs
FAQ Section
Goal: Overcome objectionsTone: Helpful, honest, conversationalTip: Use actual customer questions, not softballsExample:
What if I need to cancel?
No contracts, no cancellation fees. You can leave anytime from your dashboard. We'll even export your data for you.
Final CTA Section
Goal: Convert those on the fenceTone: Encouraging, low-risk, urgentTip: Remind of value, remove riskExample:
Ready to stop guessing?
Join 2,400 marketers who know exactly what's working. Start free—no credit card needed.
Voice Calibration by Brand Read SITE.md for brand personality, then adjust:
Personality Voice Example Formal + Serious "Schedule a consultation with our team" Formal + Playful "Let's make your taxes slightly less terrible" Casual + Serious "We take your security seriously—here's how" Casual + Playful "Finally, software that doesn't make you want to scream" Luxury "Experience the difference" Accessible "See how it works" Bold "Stop wasting time. Start closing deals." Understated "Simple tools for complex problems"
Checklist Before Publishing Copy 02
Overused Words & Phrases