Offer DM Openers

The Formula (3 Parts)

1. Greeting (short, varied)
2. Relatable observation (based on situation type, derived from offer's core problems)
3. Open question (thought-provoking, not yes/no, not a pitch)

Step 1 — Read inputs

1. Read the Offer Doc from inbox/outputs/ (most recent offer-doc file)
2. Read context/business-profile.md for positioning context
3. Extract: Core Problems (3), Unique Mechanism, Dream Outcome, Ideal Client description

Step 2 — Build observation bank

From the Offer Doc, generate 12-16 relatable observations organized by angle:

Angle A: Immediate Pain (from Core Problem #1)

3-4 observations about the urgent, right-now pain.

Angle B: Growth Blocker (from Core Problem #2)

3-4 observations about what's preventing the next level.

Angle C: Scaling Limit (from Core Problem #3)

3-4 observations about what breaks when they try to grow.

Angle D: Belief Shift (from Unique Mechanism)

3-4 observations that challenge assumptions.

Step 3 — Ask for customization

"I've built an observation bank from your Offer Doc. Before generating:

1. Your offer targets [Ideal Client]. Are there specific lead types I should create templates for? (Default: Consultant, SMB Owner, Service Provider)
2. Any phrases you love using in DMs?"

Step 4 — Generate DM template bank

By Lead Type

Consultant — Independent consultants, advisors, fractional executives SMB Owner — Small business owners, founders (1-50 employees) Service Provider — Agency owners, coaches, freelancers

By Awareness Level

Unaware — Doesn't know they have the problem

• Use Angle D observations
• Question style: "Have you ever noticed...?"

Problem-Aware — Knows the problem, hasn't found the solution

• Use Angle A or B observations
• Question style: "How are you handling...?"

Solution-Aware — Knows solutions exist, hasn't committed

• Use Angle C or D observations
• Question style: "What's your take on...?"

Template Format

For each combination (3 types × 3 awareness × 2-3 templates = ~18-27 total):

### [Lead Type] — [Awareness Level]

**Template 1:**
[Full DM — under 300 characters]
Character count: [count]
Observation angle: [A/B/C/D]

Step 5 — Quality check

Before saving, verify every template:

• Under 300 characters?
• No mention of the offer?
• No pitch or sell language?
• No signal references?
• No banned words?
• Ends with an open question (not yes/no)?
• Greeting is varied across the bank?
• Would a real person send this?

Step 6 — Write output

Save to inbox/outputs/md/YYYY-MM-DD-offer-build-dm-openers.md with full template bank organized by lead type and awareness level, plus a "How to Use" section.

Edge Cases

• Offer targets only one lead type: generate for that type only, 3-4 per awareness level
• User wants DMs in another language: same rules apply
• B2B enterprise offer: adapt lead types to VP/Director, C-Suite, etc.
• Core problems too similar: merge overlapping angles, fewer but stronger
• User's voice very different: adjust tone to match their voice from context files
• No clear belief shift: use pain-based (A/B) angles more heavily, flag weak Unique Mechanism